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Trigo develops an AI-powered retail automation platform that leverages computer vision technology to enable frictionless shopping experiences and enhance operational efficiency for grocers. The core product facilitates autonomous stores, allowing shoppers to pick items and leave without traditional checkout lines, while also providing retailers with tools for loss prevention and inventory management. This sophisticated system employs advanced algorithms to accurately track products and customer movements within the retail environment.
The company was founded in 2018 by brothers Michael Gabay, who serves as CEO, and Daniel Gabay, the VP of Technology. Their foundational insight stemmed from recognizing the transformative potential of computer vision to address long-standing challenges in the retail sector, particularly the need for more efficient and seamless shopping processes. Their combined expertise drives the company's technological innovation in automated retail.
Trigo’s technology is deployed by a range of retailers, including major grocery chains, seeking to modernize their physical stores. The company’s long-term vision is to evolve the retail landscape by applying artificial intelligence to create more intuitive and efficient shopping environments, extending its capabilities to full-sized supermarkets and diverse retail formats, thereby catering to the evolving demands of both businesses and consumers.
Trigo Technologies has raised $26.0M across 2 funding rounds.
Trigo Technologies has raised $26.0M in total across 2 funding rounds.
Trigo Technologies has raised $26.0M across 2 funding rounds. Most recently, it raised $12.0M Series C in September 2003.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2003 | $12M Series C | — | Mango Capital | Announced |
| Aug 1, 2001 | $14M Series B | — | Mango Capital | Announced |
Trigo Technologies has raised $26.0M in total across 2 funding rounds.
Trigo Technologies's investors include Mango Capital.
Trigo Technologies (also known as Trigo Retail or Trigo Vision) is an AI-driven retail technology company founded in 2018 that builds computer vision platforms to solve key grocery and retail challenges. Its core products enable frictionless, checkout-free shopping in existing stores—where shoppers grab items and walk out—alongside loss prevention, retail intelligence, and autonomous store operations, serving tier-1 global grocery chains and retailers.[1][2][3][5]
The platform uses proprietary vision AI powered by Google Cloud infrastructure, processing over 60 million shopping activities annually with privacy-by-design (no biometric data), to digitize operations, reduce theft (addressing $130B+ annual shrinkage), and deliver real-time insights without new hardware.[1][2][3][4] Trigo has gained momentum through recognitions like Forbes AI50 (2023) and Sifted’s B2B SaaS Rising 100 (2024), partnerships with global retailers, 4 international offices, and availability on Microsoft Azure Marketplace, reflecting strong growth in deploying scalable retail AI.[2][5]
Trigo was founded in 2018 by brothers Michael Gabay and Daniel Gabay (CEO), who aimed to revolutionize grocery shopping by bringing AI-powered, data-driven experiences to physical brick-and-mortar stores.[1][5] The idea emerged from a simple question: "How can computer vision AI make shopping better for everyone?"—focusing initially on fast-to-market seamless shopping tech using 3D modeling and AI for automated checkouts.[1][2]
Early traction came from collaborations with top supermarket retailers, allowing real-world testing and iteration toward higher accuracy and lower per-store costs. Pivotal moments include leveraging Google Cloud for infrastructure and expanding beyond autonomous stores to loss prevention, with a June 2025 launch of AI-driven theft detection amid rising shoplifting (up 93% post-COVID).[1][3][4] This evolution humanizes Trigo as a retailer-first innovator, led by a team blending AI expertise (Daniel Gabay as CTO-turned-CEO) and industry pros like CFO Ilani Granit and Chief Business Officer Eyal Ben Ari.[5]
Trigo stands out in retail AI through these key strengths:
Trigo rides the autonomous retail and AI-loss prevention wave, capitalizing on post-pandemic shifts like surging theft (93% shoplifting rise, $130B losses) and demand for cashierless tech amid labor shortages.[3][4] Timing is ideal as retailers modernize legacy stores without capex overhauls, aligning with cloud AI growth (via Google Cloud, Azure) and vision tech maturity for privacy-compliant, scalable deployment.[1][2]
Market forces like e-commerce competition and data-driven operations favor Trigo, influencing the ecosystem by enabling "smart stores" for global chains—reducing shrinkage, boosting efficiency, and paving the way for AI ubiquity in physical retail, much like Amazon Go but more accessible for incumbents.[1][3]
Trigo is poised to dominate retail AI with expansions in loss prevention and intelligence, potentially capturing more of the $130B shrinkage market through easier integrations and data flywheels from 60M+ activities.[2][3][4] Trends like rising theft, edge AI, and hybrid online-offline retail will propel growth, especially as Azure/Google partnerships accelerate enterprise adoption.
Expect influence to grow via global rollouts and new modules (e.g., advanced analytics), solidifying Trigo as the go-to for transforming everyday grocery trips—echoing its founding mission to future-proof brick-and-mortar shopping.[1][2]
