Treyd is a technology company.
Treyd has raised $24.0M across 3 funding rounds.
Treyd has raised $24.0M in total across 3 funding rounds.
Treyd has raised $24.0M in total across 3 funding rounds.
Treyd's investors include J12 Ventures, Voima Ventures.
Treyd is a B2B fintech company founded in 2019 and headquartered in Stockholm, Sweden, specializing in buy-now-pay-later (BNPL) solutions for supplier invoices.[1][2][3] It enables businesses to defer payments to suppliers while accessing upfront financing, freeing up capital tied in supply chains for growth investments like hiring or inventory expansion; the platform serves retail, fashion, furniture, wholesale, and electronics sectors across the Nordics, UK, and Ireland, supporting over 1,000 brands and facilitating €360 million in transactions.[1][3] With $12 million raised in recent funding (following a $10 million Series A in 2022), Treyd targets growing companies with £200K+ annual revenue and one year of proven success selling physical goods, offering financing for inventory, supply chain services, and even marketing costs.[1][2][3]
Treyd was founded in 2019 (with some sources noting 2020 operations start) by CEO and co-founder Peter Beckman, addressing cash flow bottlenecks in supply chains for scaling businesses.[1][2][4] The idea emerged from recognizing how capital gets "stuck" in inventory transit, forcing tough choices between growth and stocking up; early traction built through serving physical goods sellers, leading to expansion from Sweden across Nordics, UK, and Ireland.[1][2][3] Pivotal moments include a $10 million Series A in March 2022, followed by a $12 million round for product development and international scaling, with volumes tripling since early 2024 under new leadership additions like Knut for global expansion.[1][2]
Treyd rides the embedded finance wave in B2B fintech, capitalizing on e-commerce and supply chain digitization trends accelerated by post-pandemic disruptions, where businesses face volatile inventory costs and longer lead times.[1][2][3] Timing aligns with rising demand for flexible, API-friendly financing amid high interest rates and economic uncertainty, enabling SMEs to compete globally without traditional loans; market forces like Nordic fintech hubs and UK expansion favor its model, influencing the ecosystem by partnering with platforms like Froda for inventory solutions and proving BNPL viability beyond consumers.[1][2] As a category creator in supplier financing, it reduces supply chain friction, supporting broader startup growth in physical goods sectors.
Treyd is poised for aggressive international scaling post-$12M funding, targeting global leadership with tripled volumes signaling product-market fit in underserved B2B BNPL.[1] Trends like AI-driven risk assessment and deeper embedded finance integrations will shape its path, potentially expanding to more sectors or regions amid stabilizing economies; its influence may evolve from Nordic disruptor to pan-European standard-setter, empowering more brands to prioritize growth over cash crunches. This positions Treyd as a key enabler in freeing supply chain capital, directly tackling the cash flow constraints outlined at the outset.[1][2][3]
Treyd has raised $24.0M across 3 funding rounds. Most recently, it raised $12.0M Series A in September 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2023 | $12.0M Series A | J12 Ventures, Voima Ventures | |
| May 1, 2022 | $10.0M Series A | J12 Ventures, Voima Ventures | |
| Aug 1, 2021 | $2.0M Seed | J12 Ventures, Voima Ventures |