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§ Private Profile · Stockholm, Sweden
Treyd is a technology company.
Treyd operates a specialized working capital platform designed for product businesses. The company delivers a digital trade finance solution, simplifying contractual processes and effectively bridging cash flow gaps that arise between paying suppliers and receiving customer payments. This integrated online offering empowers businesses to manage their payment obligations more efficiently, supporting sustained operational flow.
The company was established in 2019 in Stockholm, Sweden, by co-founders Sameh El-Ansary and Peter Beckman. Their foundational insight originated from observing the common financial strain experienced by product businesses, particularly the lag period between incurring costs for inventory and generating sales revenue. This understanding drove them to create a financial instrument specifically tailored to alleviate such working capital pressures.
Treyd primarily serves product-centric businesses aiming to optimize their financial liquidity and streamline their supplier payment mechanisms. The company’s overarching vision is to foster the growth and scalability of these businesses by democratizing access to essential financial tools, thereby enabling them to dedicate their resources to core operations rather than contending with cash flow impediments.
Treyd has raised $24.0M across 3 funding rounds.
Treyd has raised $24.0M in total across 3 funding rounds.
Treyd has raised $24.0M in total across 3 funding rounds.
Treyd's investors include Stefan Nordahl, J12 Ventures, Voima Ventures, Oscar S Westergård, Magnus Rausing, Zenith VC.
Treyd has raised $24.0M across 3 funding rounds. Most recently, it raised $12.0M Series A in September 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2023 | $12M Series A | Stefan Nordahl | J12 Ventures, Voima Ventures, Oscar S Westergård, Magnus Rausing, Zenith VC | Announced |
| May 1, 2022 | $10M Series A | — | J12 Ventures, Voima Ventures | Announced |
| Aug 1, 2021 | $2M Seed | — | J12 Ventures, Voima Ventures | Announced |
Treyd is a B2B fintech company founded in 2019 and headquartered in Stockholm, Sweden, specializing in buy-now-pay-later (BNPL) solutions for supplier invoices.[1][2][3] It enables businesses to defer payments to suppliers while accessing upfront financing, freeing up capital tied in supply chains for growth investments like hiring or inventory expansion; the platform serves retail, fashion, furniture, wholesale, and electronics sectors across the Nordics, UK, and Ireland, supporting over 1,000 brands and facilitating €360 million in transactions.[1][3] With $12 million raised in recent funding (following a $10 million Series A in 2022), Treyd targets growing companies with £200K+ annual revenue and one year of proven success selling physical goods, offering financing for inventory, supply chain services, and even marketing costs.[1][2][3]
Treyd was founded in 2019 (with some sources noting 2020 operations start) by CEO and co-founder Peter Beckman, addressing cash flow bottlenecks in supply chains for scaling businesses.[1][2][4] The idea emerged from recognizing how capital gets "stuck" in inventory transit, forcing tough choices between growth and stocking up; early traction built through serving physical goods sellers, leading to expansion from Sweden across Nordics, UK, and Ireland.[1][2][3] Pivotal moments include a $10 million Series A in March 2022, followed by a $12 million round for product development and international scaling, with volumes tripling since early 2024 under new leadership additions like Knut for global expansion.[1][2]
Treyd rides the embedded finance wave in B2B fintech, capitalizing on e-commerce and supply chain digitization trends accelerated by post-pandemic disruptions, where businesses face volatile inventory costs and longer lead times.[1][2][3] Timing aligns with rising demand for flexible, API-friendly financing amid high interest rates and economic uncertainty, enabling SMEs to compete globally without traditional loans; market forces like Nordic fintech hubs and UK expansion favor its model, influencing the ecosystem by partnering with platforms like Froda for inventory solutions and proving BNPL viability beyond consumers.[1][2] As a category creator in supplier financing, it reduces supply chain friction, supporting broader startup growth in physical goods sectors.
Treyd is poised for aggressive international scaling post-$12M funding, targeting global leadership with tripled volumes signaling product-market fit in underserved B2B BNPL.[1] Trends like AI-driven risk assessment and deeper embedded finance integrations will shape its path, potentially expanding to more sectors or regions amid stabilizing economies; its influence may evolve from Nordic disruptor to pan-European standard-setter, empowering more brands to prioritize growth over cash crunches. This positions Treyd as a key enabler in freeing supply chain capital, directly tackling the cash flow constraints outlined at the outset.[1][2][3]