High-Level Overview
TreesPlease Games is a UK-based video game developer founded in 2019 that creates environmentally themed games to combat climate change, with its flagship title *Longleaf Valley* enabling players to build wildlife reserves while funding real-world tree planting and animal rescue.[1][2][3] The studio serves gamers interested in conservation, solving the problem of engaging mass audiences in environmental action through entertaining simulations where in-game progress directly plants trees—nearing 2 million planted—and promotes initiatives like veganism.[1][2] Backed by $8 million in seed funding, the company operates from Brighton with a small, passionate remote-hybrid team focused on ambitious, impactful games.[1][2][3][4]
Origin Story
TreesPlease Games was incorporated on September 24, 2019, as TREESPLEASE GAMES LTD in Brighton, East Sussex, UK, emerging from a vision to harness games for addressing climate change, the "biggest threat to us all."[1][2][4] The founders assembled a compact team of talented developers passionate about integrity, learning, and positive impact, blending work-from-home flexibility with London office meetups and team events.[1] Early momentum built through *Longleaf Valley*, a wildlife reserve simulator that integrates reforestation; the studio exited stealth with an $8M funding round to launch it, tying player tokens to actual tree planting via partners and hitting milestones like approaching 2 million trees.[2][3]
Core Differentiators
- Impact-Driven Gameplay: Unlike standard simulations, *Longleaf Valley* links in-game achievements to real-world outcomes, such as tree planting and animal rescue, nearing 2 million trees while promoting veganism through events like Veganuary.[1][2]
- Mission-Aligned Studio Culture: Small team (under 25) emphasizes ambition, continuous learning, and integrity, with a hybrid model across Brighton HQ, London office, and remote work for high passion and work-life balance.[1][3][4]
- Environmental Focus in Gaming: Specializes in conservation-entertainment hybrids targeting eco-conscious players, standing out in the £100B+ gaming industry by prioritizing planetary good over pure monetization.[2][3]
- Funding and Momentum: Secured $8M seed funding to scale, with positive Mosaic Score growth (+127 points recently), signaling strong financial health and market potential.[2][3]
Role in the Broader Tech Landscape
TreesPlease Games rides the wave of gamification for social good, blending mobile/PC gaming with climate tech amid rising demand for purpose-driven entertainment—fueled by Gen Z/Millennial players prioritizing sustainability.[1][2] Timing aligns with global reforestation pushes (e.g., UN Decade on Ecosystem Restoration) and gaming's post-pandemic boom, where titles like *Stardew Valley* prove simulation appeal, but TreesPlease uniquely ties play to tangible impact via partners like drone-seeding firms.[2] Market forces favor it: gaming's accessibility reaches billions, environmental VC surges, and consumer backlash against greenwashing boosts authentic players; the studio influences the ecosystem by proving games can drive real conservation, inspiring "play-to-planet" models in indie dev scenes.[1][2][3]
Quick Take & Future Outlook
TreesPlease Games is poised to expand *Longleaf Valley* post-2M tree milestone, potentially launching sequels or multiplayer features while deepening integrations like AR conservation challenges or NFT-free token economies for donations.[2] Trends like AI-enhanced simulations, Web3 for impact tracking (without crypto hype), and regulatory tailwinds for green tech will propel growth, especially as gaming platforms prioritize ESG metrics.[1][2] Its influence could evolve from niche eco-studio to category leader, scaling real-world plantings to tens of millions and normalizing climate action in mainstream gaming—proving games aren't just fun, but world-changing, as its founding vision promised.[1]