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Key people at TreeHouse - The Home Upgrade Company.
Treehouse operates a software-enabled installation platform, streamlining home electrification projects. As a modern electrical contractor, it offers comprehensive services including EV charging, home battery systems, and general electrical upgrades. Treehouse leverages technology to provide transparent pricing and efficient, high-quality installations, simplifying residential energy infrastructure enhancements.
Co-founded by Eric Owski, CEO, and Alex David, COO, Treehouse launched in August 2021. Owski’s prior tech founder experience fueled their insight: accelerating decarbonization by simplifying residential electrification. They achieve this through an innovative, software-driven Installation-as-a-Service model, directly addressing the complexities of upgrading home energy systems.
Treehouse serves homeowners pursuing energy-efficient living, notably EV owners needing home charging. The company also assists businesses transitioning electric fleets and collaborates with automotive partners. Its mission empowers customers with informed electrification choices, fostering a greener, more sustainable energy future.
Key people at TreeHouse - The Home Upgrade Company.
TreeHouse - The Home Upgrade Company is a home renovation and upgrade firm focused on making residential properties more beautiful, healthy, smart, and sustainable. It specializes in large-scale remodels, renovations, and new builds that integrate energy-saving performance projects and sustainable design principles. TreeHouse serves homeowners seeking to improve their living spaces while reducing environmental impact, addressing problems related to energy inefficiency, indoor toxins, and outdated home aesthetics. The company is gaining momentum by combining progressive products, human-centered services, and cutting-edge technology under one roof to deliver comprehensive home upgrades[1][2][3][4][5].
Founded by Jason Ballard, who serves as President and Co-founder, TreeHouse emerged from a vision to disrupt traditional home improvement dominated by conventional, less sustainable approaches. The idea grew from recognizing the significant environmental footprint of residential buildings, which are major consumers of energy and producers of waste and toxins. Early traction came from pioneering a model that integrates sustainability with beauty and smart home technology, positioning TreeHouse as a leader in the emerging green home upgrade market[3][4][6].
TreeHouse rides the trend toward sustainability and smart home integration, capitalizing on increasing consumer demand for eco-friendly living spaces and energy efficiency. The timing is favorable due to rising awareness of climate change, stricter building codes, and advances in green technologies. By combining home renovation with performance upgrades and smart systems, TreeHouse influences the broader ecosystem by setting new standards for sustainable residential construction and renovation, encouraging industry-wide shifts toward greener practices[3][5].
Looking ahead, TreeHouse is poised to expand its impact by scaling its energy-positive and sustainable home upgrade solutions. Trends such as increased adoption of renewable energy, smart home automation, and circular economy principles will shape its journey. Its influence is likely to grow as homeowners and regulators increasingly prioritize sustainability, positioning TreeHouse as a key player in transforming how homes are built and upgraded for the future[5][7]. This aligns with its founding mission to create homes that are not only beautiful and smart but also healthier and more sustainable.
