TreeCard is a technology company.
TreeCard has raised $28.0M across 2 funding rounds.
TreeCard has raised $28.0M in total across 2 funding rounds.
TreeCard has raised $28.0M in total across 2 funding rounds.
TreeCard's investors include AngelPad, Cherry Ventures, EQT Ventures, FirstMark Capital, Greylock, Index Ventures, Reimann Investors, The General Partnership, Valar Ventures, Vera Equity, World Fund, XYZ Venture Capital.
TreeCard is a green fintech startup offering a wooden debit card that plants trees with every purchase by channeling 80% of merchant transaction fee profits into reforestation projects, primarily through a partnership with Ecosia.[1][2][3][4] It serves environmentally conscious consumers seeking seamless sustainable spending, solving the problem of everyday climate action by integrating tree-planting into routine transactions without monthly fees, foreign exchange fees, or fossil fuel funding—while providing app-based tracking of personal "forests" via TreeCam and features like 3% APY savings and gamified rewards.[1][3][5][6] In beta with a global waitlist exceeding 250,000, its US customers have funded over 200,000 trees, signaling strong early growth amid rising demand for eco-finance.[1]
Founded in late 2020 in London (with operations later in Oregon, US), TreeCard emerged from the vision of young entrepreneurs Jamie Cox—a 23-year-old fintech founder of Y Combinator-backed Cashew—alongside James Dugan and Peter Francis, aiming to simplify sustainable living amid post-Covid shifts toward carbon-conscious behavior.[1][2][4] The idea tapped into societal trends where 85% of people reported greener habits, partnering early with Ecosia (which took a 20% stake and $1M investment) to fund trees via ad revenue-proven reforestation in biodiversity hotspots.[3][4] Pivotal moments include a $5.1M seed round in 2021 led by EQT Ventures (with Seedcamp and Episode 1), followed by a $23M Series A led by World Fund and a €22M raise, fueling beta launch and US expansion with over 250,000 waitlist signups.[1][2][3]
TreeCard rides the green fintech wave, merging payments with climate action as consumers (85% shifting greener post-Covid) demand tangible impact over offsets, amplified by Mastercard studies on footprint reduction.[1][3] Timing aligns with regulatory pushes for sustainable finance, neobank maturity (e.g., fee-free models like Chime/Wells Fargo), and Ecosia's credibility in reforestation, positioning it against carbon trackers by enabling daily habits.[3][4][6] It influences the ecosystem by normalizing "impact banking," inspiring rivals in eco-rewards while scaling via waitlists and partnerships, potentially accelerating fintech's pivot to planetary goals amid deforestation crises.[1][5]
TreeCard's momentum—from beta traction to multi-round funding—positions it to exit beta fully, expand the super app with plant-based guides and travel optimization, and capture millions in the $100B+ green finance market.[1][3] Rising ESG mandates and consumer eco-spending (projected 20%+ CAGR) will propel growth, though competition from Aspiration or Doconomy tests execution; success hinges on user retention via rewards and global rollout.[3] As the go-to for "spend-to-plant," TreeCard could redefine fintech as a climate lever, turning everyday purchases into forests and proving sustainability scales profitably.[1][5]
TreeCard has raised $28.0M across 2 funding rounds. Most recently, it raised $23.0M Series A in November 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2022 | $23.0M Series A | AngelPad, Cherry Ventures, EQT Ventures, FirstMark Capital, Greylock, Index Ventures, Reimann Investors, The General Partnership, Valar Ventures, Vera Equity, World Fund, XYZ Venture Capital, Avid Larizadeh, Gokul Rajaram, Mike Vernal, Stefan Jeschonnek | |
| Feb 1, 2021 | $5.0M Seed | AngelList Syndicator, AngelPad, Backed VC, CapitalX, Coalition Operators, Double Prime LLP, EQT Ventures, FirstMark Capital, Founder Collective, Index Ventures, Logos Labs, Long Journey Ventures, MassMutual Ventures, Not Boring Capital, Notion Capital, Outrun Ventures, Prototype Capital, Tribe Capital, Avid Larizadeh, Charlie Songhurst, Christian Reber, Cristina Cordova, Fareed Mosavat, Gokul Rajaram, Jan Deepen, Job Van Der Voort, Johnny Boufarhat, Julian Shapiro, Koen Bok, Mik Attisani, Paul Forster, Paul Townsend, Paul Yacoubian, Phil McGriskin, Scott Belsky, Will Brooks, William Hockey |