Treatwell is a technology company.
Treatwell has raised $29.0M across 2 funding rounds.
Key people at Treatwell.
Treatwell has raised $29.0M in total across 2 funding rounds.
Treatwell is Europe's leading digital platform for booking beauty and wellness services, connecting millions of customers with over 40,000 salons and spas across 13 countries.[1][2][3] It builds an all-in-one salon management software and marketplace that streamlines online bookings, operations, customer experiences, and marketing for beauty professionals including hair, beauty, barbers, and spas.[2][5] Serving both consumers seeking convenient 24/7 appointment scheduling for treatments like haircuts, manicures, and massages, and service providers needing visibility, no-show reduction, and business insights, Treatwell solves fragmented booking processes by digitizing discovery, reservations, reminders, and analytics.[1][3][5] The platform drives growth through AI-powered features, with strong momentum evidenced by 75% automation of call handling, 50% faster bookings, 10% more appointments, 33% lower user acquisition costs, and 50% higher repeat customer revenue.[3][7]
Treatwell emerged to disrupt the cumbersome, phone-based booking of beauty and wellness appointments plagued by language barriers and inflexible schedules, digitizing the process into a seamless online ecosystem.[1] Originally focused on the Benelux region with over 2,500 spas, salons, and studios in 60 cities like Amsterdam, Cologne, and Berlin, it expanded as part of the Wahanda Group, Europe's leading marketplace for such services, establishing offices in Amsterdam and Berlin.[4] Key early traction came from providing superior online search, comparison, and booking for consumers while boosting salon revenues through new and loyal customers.[4] The company evolved into a marketing-driven technology powerhouse, scaling to 40,000+ partners across 13 countries and innovating with AI, machine learning, and integrations for ads, data analytics, and voice assistants.[1][2][3][6]
Treatwell rides the digital transformation wave in beauty and wellness, capitalizing on AI, machine learning, and data analytics to modernize a traditionally offline industry fragmented by manual processes.[1][2] Timing aligns with post-pandemic demand for on-demand, contactless services and rising consumer expectations for 24/7 convenience, amplified by e-commerce growth in Europe.[3][7] Market forces like increasing salon call volumes and marketing complexity favor its scalable tech stack, including Twilio for voice AI and AppsFlyer for deep linking, enabling 30% better UA ROI and ecosystem-wide efficiency.[3][7] It influences the landscape by empowering 40,000+ partners with business intelligence, fostering a networked economy where salons gain competitive edges through tech-driven customer acquisition and retention.[2][6]
Treatwell is poised to deepen AI integration for hyper-personalized experiences, expand salon tools amid rising European demand for wellness tech, and leverage data unification for predictive analytics.[1][2] Trends like voice commerce, owned media optimization, and AI automation will propel further efficiency gains, potentially scaling partners beyond 40,000 while sustaining metrics like 50% repeat revenue growth.[3][7] Its influence may evolve into a full-stack platform dominating beauty tech, solidifying its role as the go-to bridge in a digitizing sector—much like its origin disrupted phone bookings, now powering the next era of seamless wellness access.[1][5]
Key people at Treatwell.
Treatwell has raised $29.0M in total across 2 funding rounds.
Treatwell's investors include Firstminute Capital.
Treatwell has raised $29.0M across 2 funding rounds. Most recently, it raised $26.0M Series C in October 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2014 | $26.0M Series C | ||
| Jan 1, 2008 | $3.0M Series A | Firstminute Capital |
