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§ Private Profile · San Francisco, CA, USA
tray.io is a technology company.
tray.io has raised $148.6M across 7 funding rounds.
Key people at tray.io.
tray.io has raised $148.6M in total across 7 funding rounds.
Tray.ai offers an AI orchestration platform, enabling businesses to build and manage intelligent AI agents. Its Merlin Agent Builder provides an AI-augmented iPaaS solution, integrating applications and automating complex workflows. The platform enables governed agents across diverse software stacks for HR, ITSM, and customer support use cases.
Rich Waldron, Alistair Russell, and Dominic Lewis founded Tray.ai in 2012. Their insight: legacy software should not hinder potential, so they aimed to democratize automation. They sought to bridge the gap between business needs and IT capabilities, providing a robust platform for comprehensive integration and workflow automation.
Tray.ai targets enterprises embedding artificial intelligence into core business processes. Its vision transforms enterprise automation via a unified, composable platform for all AI, integration, and automation. The company accelerates intelligent agent and microservice deployment, ensuring scalability and adaptability within dynamic technological environments.
Tray.ai (formerly Tray.io) is a low-code, cloud-native Integration Platform as a Service (iPaaS) that enables businesses to connect applications, automate workflows, and orchestrate AI agents across their tech stacks.[1][2][3] It serves enterprises and SaaS companies by solving the problem of fragmented software ecosystems through visual builders, extensive connectors, and AI-ready infrastructure, allowing both technical and non-technical users to build scalable automations without heavy coding.[1][2][4] The platform has demonstrated strong growth momentum, employing over 400 professionals worldwide from its San Francisco headquarters, with recent evolution into an "AI-ready iPaaS" featuring tools like Tray Merlin Agent Builder for rapid AI deployment in areas like IT service management, HR, and customer support.[3][4][6]
Tray.ai was founded in 2012 in London by Rich Waldron, Alistair Russell, and Dominic Lewis, initially as a consumer-focused tool for aggregating personal data from online services.[1][6] The founders pivoted around 2015 after joining the AngelPad accelerator, shifting to a B2B enterprise automation and integration platform to address larger market needs in workflow orchestration.[1] Under CEO Rich Waldron's leadership, the company relocated its headquarters to San Francisco at 156 2nd St, expanding to over 400 employees and rebranding to Tray.ai by late 2025 to emphasize AI integration capabilities amid rapidly evolving tech stacks.[3][4][6]
Tray.ai rides the wave of AI agent orchestration and composable automation, capitalizing on the explosion of generative AI and multi-agent systems that demand fast, secure integration across fragmented enterprise stacks.[3][4] Its timing aligns perfectly with post-2025 AI adoption surges, where legacy iPaaS struggles with serverless scale and AI agility, while Tray's cloud-native design enables enterprises to deploy grounded AI agents (e.g., in Slack or APIs) without custom workarounds.[1][3] Market forces like rising data privacy regulations (GDPR, CCPA) and the need for "AI-safe" platforms favor its governance features, positioning it to influence the ecosystem by accelerating digital transformation for 400+ employee-scale operations in automation-heavy sectors.[2][6] As a San Francisco-based innovator, it contributes to the Bay Area's automation hub, similar to peers in AI and software integration.[7]
Tray.ai is poised to dominate as the go-to AI orchestration layer for enterprises, with expansions in agent builders and pre-built accelerators driving adoption in IT, HR, and support use cases.[4] Trends like agentic AI proliferation and hybrid human-AI workflows will amplify its momentum, especially as competitors lag in native AI infrastructure.[3] Its influence may evolve toward deeper ecosystem partnerships, potentially powering "composable enterprises" where AI agents autonomously handle end-to-end processes, building on its pivot from consumer roots to a scalable iPaaS powerhouse.[1][3] This positions Tray.ai to turn fragmented tech stacks into unified performance engines in an AI-driven world.
Key people at tray.io.
tray.io has raised $148.6M across 7 funding rounds. Most recently, it raised $40.0M Series C in September 2022.
tray.io has raised $148.6M in total across 7 funding rounds.
tray.io's investors include Accel, Bain Capital Ventures, CRV, James Hardiman, Matt Ocko, Eclipse Ventures, Felicis Ventures, First Round Capital, Founder Collective, General Catalyst, Global Founders Capital, Greenoaks Capital.
