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Tradier provides financial technology and brokerage services through a customizable trading platform. It offers robust APIs for trading, market data, and core brokerage functions, allowing developers and businesses to integrate financial services. Its scalable, secure REST-based API infrastructure supports diverse asset classes, including options, stocks, and ETFs.
Founded in 2012 by Peter Laptewicz, Dan Raju, and Steve Agalloco, Tradier arose from the need for an open financial ecosystem. The founders aimed to alleviate regulatory and exchange integration burdens for partners. This enables third-party developers and fintechs to deploy innovative financial products efficiently.
Tradier serves active individual traders, fintech companies, financial advisors, and educators. Its vision is to democratize financial markets and trading infrastructure via an API-first model. By abstracting foundational brokerage challenges, Tradier empowers partners and users to efficiently develop bespoke trading and embedded financial services.
Tradier has raised $28.0M across 2 funding rounds.
Tradier has raised $28.0M in total across 2 funding rounds.
Tradier has raised $28.0M in total across 2 funding rounds.
Tradier's investors include Jay Coppolleta, Craft Ventures, F-Prime Capital Partners, SoftBank Investment Advisers, F-Prime Capital, KF Business Ventures, David Jegen.
Tradier has raised $28.0M across 2 funding rounds. Most recently, it raised $25.0M Series B in April 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2023 | $25M Series B | JAY Coppolleta | Craft Ventures, F Prime Capital, SoftBank Investment Advisers, F Prime Capital, KF Business Ventures | Announced |
| Apr 1, 2014 | $3M Series A | David Jegen | Craft Ventures, F Prime Capital, SoftBank Investment Advisers | Announced |
Tradier is a financial technology company headquartered in Charlotte, North Carolina, offering a customizable trading platform and brokerage services tailored for active traders, developers, fintechs, investors, advisors, and businesses.[1][2][3] It provides low-cost stock and options trading, futures access, real-time APIs for trading, account management, and market data, along with integrations across over 100 third-party platforms like TradingView and TruCharts, enabling embedded finance and scalable solutions without complex infrastructure.[1][3][6][7] Tradier solves key pain points in capital markets integration by delivering free REST-based APIs, competitive pricing, and tools like paper trading and mobile apps, serving individuals seeking enhanced trading experiences and enterprises building fintech products.[2][3][5]
The platform emphasizes developer-friendly tools, such as simple HTTP payloads for orders and no-code options like Tradelink, while handling compliance, exchange agreements, and FIX gateways for partners.[3][9] With revenue under $5 million and fewer than 25 employees, Tradier has shown growth through milestones like launching futures trading in March 2024, doubling executions year-over-year, and becoming one of the most active U.S. brokers by volume.[1][2]
Founded in 2012, Tradier emerged from the financial services backgrounds of its co-founders, who observed a shift toward proprietary technology in the industry and identified a gap for accessible, SaaS-based brokerage solutions.[2][4] Based in Charlotte—a growing fintech hub—they pioneered full-service brokerage APIs for equities and options, starting with free APIs for account holders and competitively priced partner services to enable startups and enterprises.[2]
Early traction came from integrations with more partners than any other U.S. equities/options broker, alongside new products like simulated paper trading and advanced APIs.[2] Pivotal moments include crossing high activity milestones last quarter (pre-2025) and launching futures trading in 2024, positioning Tradier as a leader in technology-first brokerage amid industry consolidation.[1][2]
Tradier's strengths lie in its API-centric, cloud-based model that democratizes access to institutional-grade trading tools:
These features outpace traditional brokers by prioritizing speed, ease, and openness over proprietary lock-in.[2]
Tradier rides the fintech democratization wave, enabling API-driven embedded finance amid rising demand for capital markets integration in apps for retail trading, advisors, and businesses.[1][2][3] Its timing aligns with post-2020 retail trading booms (e.g., meme stocks) and developer tools proliferation, filling gaps left by archaic futures brokers via 2024 launches.[1][2]
Market forces like industry consolidation, crypto evolution, and low-barrier APIs favor Tradier, as startups avoid building compliant brokerages in-house.[2][3] It influences the ecosystem by powering third-party innovations (50M+ TradingView users, etc.), fostering a collaborative network that accelerates fintech adoption and challenges incumbents with tech-first alternatives.[6][7]
Tradier is poised to expand as a core embedded brokerage provider, leveraging futures growth, API enhancements, and crypto opportunities to capture more volume in a consolidating market.[1][2] Trends like AI-driven trading signals, real-time data demands, and regulatory shifts toward open finance will shape its path, potentially doubling partnerships and executions again.
Its influence may evolve toward dominating "brokerage-as-a-service," empowering the next wave of fintechs while maintaining low-cost appeal for active traders—reinforcing its role as the customizable backbone of modern investing.[2][3]
