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Key people at TradeDoubler.
TradeDoubler operates a digital marketing platform connecting brands and publishers globally for performance-based advertising. Its comprehensive tools support affiliate marketing campaigns, encompassing tracking, reporting, and payment processing. The platform acts as a key intermediary, enabling advertisers to optimize reach and publishers to monetize content through data-driven partnerships across digital channels.
Founded in Stockholm, Sweden, in 1999, TradeDoubler arose from escalating demand for structured online advertising. The initial insight focused on creating a scalable system for businesses to execute performance marketing and publishers to monetize digital assets, thus pioneering a global affiliate network.
TradeDoubler serves brands seeking market expansion and publishers aiming to monetize online traffic. Its vision is to be a global digital marketing leader, continuously evolving its platform to foster strong partnerships. The company empowers businesses to achieve advertising and sales objectives efficiently worldwide, advancing performance marketing innovation.
Key people at TradeDoubler.
TradeDoubler is a global performance marketing company specializing in affiliate networks, connecting over 3,000 brands with 180,000+ publishers worldwide to drive measurable results like sales and leads through pay-for-performance models.[1][2][3][4] It offers products including partner programs, influencer marketing, SaaS partner marketing, lead generation, and app marketing, operating in 90+ markets with 15 offices and 320+ employees.[2][4][5] The company serves advertisers seeking ROI-focused digital growth and publishers monetizing traffic, solving the challenge of inefficient advertising by ensuring payments only for verified outcomes.[1][3]
Listed on NASDAQ Stockholm since 2005, TradeDoubler has expanded from European pioneer to global leader, recently launching a US office in Miami in May 2025 to tap North American growth.[2][4]
TradeDoubler was founded in September 1999 in Stockholm, Sweden, by Martin Lorentzon and Felix Hagnö, who identified a gap for Europe's first performance-based affiliate network amid the early internet boom.[1][2][3][5] The duo's vision was to link advertisers and publishers via digital channels where payments tied directly to results like sales or leads, pioneering this model across Europe.[1][2]
Early traction came swiftly, establishing market leadership in the 2000s through proprietary tools for tracking and business intelligence.[1] Key milestones include its 2005 IPO on NASDAQ Stockholm, funding global expansion; 2016 acquisition of R-Advertising and Reworld Media's initial stake; and 2020 launch of "Grow by Tradedoubler" for smaller businesses, plus assets leading to Appiness.[2] Matthias Stadelmeyer has led as CEO since 2014, navigating challenges while scaling to 90+ markets.[2][5]
TradeDoubler rides the affiliate and partner marketing surge within digital advertising, fueled by e-commerce growth, privacy regulations (e.g., cookieless tracking), and demand for performance-based ROI over traditional ads.[1][2][4] Timing aligns with post-2020 shifts to direct-to-consumer models and global expansion, especially US entry in 2025 amid maturing influencer and app ecosystems.[4]
Market forces like rising ad costs and data privacy laws favor its tech-driven, results-only approach, influencing the ecosystem by empowering smaller publishers via "Grow" tools and fostering win-win networks that generated billions in tracked revenue.[2][3][4] As a pioneer, it shapes standards for scalable, measurable partnerships in a $15B+ affiliate industry.
TradeDoubler's US Miami launch signals aggressive North American push, leveraging its European dominance to capture e-commerce and influencer growth amid AI-enhanced tracking trends.[4] Expect deeper SaaS integrations, expanded cookieless tech, and potential acquisitions to counter ad platform consolidation.
Shaping forces include privacy evolutions, mobile/app dominance, and partner marketing's rise to 20%+ of digital ad spend; its influence may grow via global network effects, solidifying as a neutral hub for brands and creators. From Stockholm's 1999 spark to worldwide partnerships, TradeDoubler proves performance marketing's enduring power.
