Traction Capital

Traction Capital operates as a hybrid venture capital and private equity firm, providing smart capital and direct support to entrepreneurs. Based in Minnesota, the firm leverages its team’s collective experience as successful business owners, offering strategic guidance beyond financial investment. Its approach focuses on active partnership, fostering sustainable growth and increasing enterprise value through operational insights.

Shane Erickson founded Traction Capital in 2020, emerging from relationships within the Entrepreneurs' Organization of Minnesota. Erickson, an experienced entrepreneur, recognized the need for a capital partner delivering practical mentorship. This insight led him to establish the firm with fellow business leaders, creating an investment model rooted in entrepreneurial support.

Traction Capital primarily supports Minnesota-based entrepreneurs and startups seeking strategic funding and hands-on operational expertise. The firm's vision is to cultivate regional innovation by empowering founders with comprehensive resources. Integrating capital with seasoned mentorship, Traction Capital ensures its portfolio companies achieve long-term success and impactful growth.