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Key people at Trackmob.
Trackmob develops a comprehensive software platform engineered to enhance fundraising and operational efficiency for non-governmental organizations. Its core product provides a suite of capabilities, including customizable donation pages, sophisticated donor relationship management tools, and solutions for effectively managing and monitoring external fundraising teams. This technological infrastructure empowers NGOs to optimize their outreach and campaign execution.
Founded in 2012 by Jonas Araujo, Trackmob emerged from the insight that the Third Sector lacked specialized technological solutions for effective fundraising and donor engagement. Araujo recognized the critical need for non-profits to streamline their processes and leverage digital tools to achieve their social objectives more efficiently.
The platform primarily serves diverse non-governmental organizations, equipping them with essential tools to professionalize fundraising efforts and amplify their social impact. Trackmob’s long-term vision centers on empowering these organizations to achieve financial goals, cultivate lasting donor relationships, and expand their reach for greater societal change.
Key people at Trackmob.
Trackmob is a Brazilian software company providing a comprehensive fundraising platform tailored for non-profits, enabling NGOs, hospitals, health institutions, and religious organizations to attract, convert, and engage donors worldwide.[1][2] Its core products include customizable online donation pages supporting boleto (ticket), credit card, and debit payments; a mobile app for street and event fundraising with offline capabilities; and automated donor management via CRM, email, and SMS for recurring donations and relationship building.[1][2] Serving clients like Greenpeace, Médecins Sans Frontières, TETO, and WWF, Trackmob optimizes fundraising processes with real-time payment processing, donor data validation, and performance reporting, processing thousands of monthly donations across a managed infrastructure.[2]
With around 34 employees, headquarters in Curitiba and an office in São Paulo, and revenue under $5 million, Trackmob focuses on financial security, efficiency, and donor experience to help organizations meet goals amid growing digital philanthropy demands.[1][2]
Trackmob's journey began with a mission to simplify online and street donations while enhancing the safety and efficiency of processing for non-profits.[3] Founded in Brazil—likely in Curitiba, given its primary headquarters—the company emerged to address challenges in fundraising for NGOs, hospitals, and similar entities, evolving into a full-suite platform used by prominent global organizations.[1][2][3]
Key details on exact founding year, founders, or early traction are not specified in available sources, but its development reflects a pivot toward technology-driven solutions for donor capture, even offline, marking pivotal growth in serving both small and large-scale campaigns.[2][3] Early focus on real-time validation and automation set the stage for scaling to handle recurring donations and international clients.[1]
Trackmob stands out in the nonprofit fundraising space through specialized tools optimized for Brazil and global markets:
These features position it ahead of generalist platforms by prioritizing nonprofit-specific workflows like street fundraising.[4][5][6]
Trackmob rides the wave of digital transformation in philanthropy, where non-profits increasingly rely on tech for donor acquisition amid declining traditional giving and rising online expectations.[1][2] Timing aligns with post-pandemic shifts to hybrid (online/street) fundraising, especially in emerging markets like Brazil, where boleto and mobile payments dominate but offline reliability is key.[2]
Market forces favoring Trackmob include global nonprofit digitization, growth in recurring micro-donations, and demand for integrated CRM amid data privacy regulations. By empowering organizations like WWF to process high volumes securely, it influences the ecosystem by democratizing advanced tools for smaller NGOs, fostering sustainable funding models in a $500B+ global philanthropy sector.[2]
Trackmob is poised for expansion by deepening integrations for global payments and AI-driven donor personalization, capitalizing on rising mobile giving in Latin America and beyond. Trends like embedded finance in apps and ESG-focused giving will shape its path, potentially boosting active donors (already in thousands) and donation volumes.[2]
As digital fundraising matures, Trackmob's niche in secure, multi-modal tools could elevate its influence, enabling more NGOs to thrive—reinforcing its role as the go-to for efficient, donor-centric philanthropy from Brazil to the world.[1][2]
