Track N Tell is a technology company.
Track N Tell has raised $5.0M across 1 funding round.
Track N Tell has raised $5.0M in total across 1 funding round.
Track N Tell has raised $5.0M in total across 1 funding round.
Track N Tell's investors include Signal Foundation.
Trak N Tell is a vehicle telematics company specializing in GPS-based tracking systems for cars, bikes, and commercial fleets.[1][2][4] It builds products like the Intelli7 tracker, which provide real-time location monitoring, over-speeding and panic alerts, engine health diagnostics, geo-fencing, stolen vehicle recovery, and fuel monitoring, serving individual owners, fleet managers, and automotive sectors in India and regions like Nigeria, Kenya, Nepal, Bangladesh, Sri Lanka, Colombia, USA, and Canada.[1][4][5] The company solves key problems such as vehicle theft, rash driving, misuse by drivers, predictive maintenance, and safety for passengers and assets, with growth evidenced by $8.5M total funding (Series B stage, last raise $5M five years ago), $5.5M annual revenue, and 93 employees as of 2025.[1][2]
Founded around 2007-2009 in Gurugram, India, Trak N Tell has sustained operations for over 15 years, expanding from personal vehicle security to global fleet solutions amid rising demand for connected vehicle tech.[1][2][4]
Trak N Tell was founded by Pranshu Gupta, a software engineer with over 15 years of experience, including roles as a system analyst at Exxon Exploration and a key technical position at Yahoo from 1997-2003.[2][4] The idea emerged in 2009 when Gupta personally experienced vehicle misuse by a driver amid peaking theft and rash driving cases in India, highlighting the lack of reliable monitoring tools.[4] Leveraging his expertise in data modeling and software, he developed telematics devices to track usage, location, and performance, starting as a venture to revolutionize car safety.[4]
Early traction came from tailoring products like Intelli7 for individual owners, quickly gaining trust across India and expanding internationally within eight years of inception.[1][4] Pivotal moments include securing Series B funding totaling $8.5M and growing to serve diverse markets.[1]
Trak N Tell stands out in the telematics space through robust, predictive features and India-centric adaptations:
These features leverage technologies like JavaScript, HTML, PHP, and mobile apps, outperforming basic trackers by integrating safety, diagnostics, and analytics.[2]
Trak N Tell rides the connected car and IoT telematics wave, capitalizing on surging vehicle digitization, fleet electrification, and insurance-linked usage-based models in emerging markets.[1][6] Timing aligns with India's automotive boom, rising theft rates, and regulatory pushes for safety tech, where traditional monitoring falls short—its solutions address this by syncing GPS with predictive insights amid global smart mobility growth.[1][4]
Market forces like expanding commercial fleets, urban mobility demands, and IoT adoption favor it, positioning Trak N Tell to influence ecosystems through OEM integrations, fleet optimization, and safety standards in regions like South Asia and Africa.[2][4] Competitors like Vimcar (fleet software) and Octo (insurance telematics) focus on niches, but Trak N Tell's end-to-end hardware-software for theft recovery and maintenance differentiates it in price-sensitive markets.[1]
Trak N Tell's established funding, revenue stability, and international footprint signal resilience in telematics, with potential to scale via AI-enhanced predictions and EV integrations.[1][2] Upcoming trends like 5G-enabled tracking, autonomous vehicle data needs, and regulatory mandates for black boxes will propel growth, especially in high-theft emerging economies.[1][4]
Its influence may evolve toward deeper ecosystem roles, partnering with insurers and OEMs for usage-based insurance or smart city fleets, building on its origin as a personal safety innovator to lead predictive mobility solutions.[6] This cements Trak N Tell's trajectory from a theft-response tool to a comprehensive vehicle intelligence platform.
Track N Tell has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series B in July 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2019 | $5.0M Series B | Signal Foundation |