TRACK-IT is a company.
Key people at TRACK-IT.
TRACK-IT was founded by Igor Rabinovich (R&D Manager , Co-Founder & Shareholder).
Key people at TRACK-IT.
TRACK-IT was founded by Igor Rabinovich (R&D Manager , Co-Founder & Shareholder).
GPS Trackit (often stylized as GPSTrackIt or Track-It) is a SaaS provider of fleet tracking and asset management software, specializing in GPS-based solutions for field service businesses and fleet operators across North America. It serves companies needing real-time visibility into vehicles, drivers, and equipment, solving problems like inefficient routing, unsafe driving, asset theft, and maintenance delays through features such as geofencing, video monitoring (VidFleet), and integrated field service tools (FieldSync).[1][3] The platform delivers cost reductions, efficiency gains, and ROI via custom reports, alerts for speeding/hard braking, ELD compliance, and seamless dispatching—demonstrating strong growth since its 2017 acquisition by Inverness Graham, with ongoing leadership in fleet telematics.[1][3]
Founded by John Stull, GPS Trackit emerged as a proprietary player in the Internet of Things (IoT) and telematics space, based in Temecula, CA. The company gained pivotal momentum in June 2017 when Inverness Graham, a Philadelphia-based private investment firm, acquired it as their fifth IoT/mobile tech platform investment—sourced through proactive market searches.[1] Post-acquisition, telematics veteran Keith Schneider joined as President and CEO, while Stull retained significant ownership and a board seat, marking a key evolution toward scaled growth under professional management.[1] This transition humanized its path from a founder-led innovator to a backed leader in fleet solutions.
(Note: Separate legacy products like BMC Track-It! for IT asset/inventory management exist but appear unrelated to this fleet-focused entity, based on distinct branding and contexts.[2][4])
GPS Trackit rides the surging demand for IoT-enabled fleet management amid rising e-commerce, field services, and supply chain pressures, where real-time data optimizes logistics in a post-pandemic world of labor shortages and fuel volatility. Timing aligns with ELD mandates, 5G rollout, and AI-driven predictive maintenance, amplifying market forces like telematics adoption (projected multi-billion growth). It influences the ecosystem by empowering SMBs and enterprises with affordable SaaS, reducing emissions via efficient routing, and fostering safer roads—positioning it as a key enabler in the $20B+ fleet tech wave.[1][3]
GPS Trackit is primed for expansion via AI enhancements (e.g., predictive analytics, autonomous integration) and global reach beyond North America, fueled by Inverness Graham's support and trends like electrification and connected vehicles. Its influence could evolve into a full telematics powerhouse, shaping sustainable logistics as regulations tighten and data becomes the ultimate fleet edge—tying back to its core strength in turning data into dollars for field service leaders.