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§ Private Profile · Medfield, MA, USA
Tour24 is a technology company.
Tour24 provides a comprehensive self-guided tour platform, offering a secure and seamless solution for multifamily property managers to automate and enhance property visits. The technology enables prospective renters to independently tour apartment communities, utilizing a custom mobile application with features like detailed tour guides, custom audio, and wayfinding. This system integrates with existing property management workflows to extend leasing office hours and reduce staffing demands.
Georgianna W. Oliver founded Tour24 in 2020, building on her experience as a serial PropTech entrepreneur. The company emerged from the insight that traditional apartment leasing processes were inefficient and often restricted by office hours and staffing limitations, especially amplified by the need for contactless solutions during the pandemic. Oliver envisioned a system that would empower renters with flexibility while optimizing operations for property owners.
The platform serves multifamily operators and property managers across the United States, providing a reliable tool to convert prospect tours into leases. Tour24's vision is to redefine the apartment touring experience by leveraging technology to offer unparalleled convenience for renters and operational efficiencies for property staff, thereby driving increased occupancy and net operating income for its clients.
Tour24 has raised $10.5M across 2 funding rounds.
Tour24 has raised $10.5M in total across 2 funding rounds.
Tour24 has raised $10.5M in total across 2 funding rounds.
Tour24's investors include RET Ventures, Founders' Co-op, Innovation Works, Momenta Ventures, Motivate Ventures, Vitalize Venture Group.
Tour24 is a technology company that provides an on-demand, self-guided tour platform specifically designed for the multifamily housing sector. Its product automates apartment tours by integrating with smart-home and smart lock systems, enabling prospective renters to tour properties at their convenience, including after hours and weekends. This solution serves multifamily property owners, operators, and leasing teams by increasing property traffic, improving lease conversion rates, and reducing the workload on leasing staff[1][2][4][6].
Founded by the creators of Package Concierge, Tour24 leverages its founders' experience in property technology to deliver a seamless, interactive, and audio/visual tour experience that integrates with existing property technology stacks. The platform includes features such as mobile scheduling, wayfinding, multilingual audio guides, real-time feedback collection, and application initiation directly from the app. This comprehensive approach helps optimize leasing operations and maximize net operating income (NOI) for property owners[1][3][6].
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Tour24 was founded in 2018 by Georgianna, John, and other industry veterans who previously built and sold successful proptech companies, including Package Concierge. Georgianna, the CEO, has a strong entrepreneurial background in property technology, having led multiple ventures acquired by RealPage and Gibraltar Industries. John, the President, brings expertise in technology integration and operations from his prior roles in property management software. The idea for Tour24 emerged from the need to automate and simplify the leasing process for multifamily properties, addressing the challenges of limited leasing staff availability and the demand for flexible touring options. Early traction was driven by partnerships with major multifamily operators and the integration of smart access technology, establishing Tour24 as a trusted solution in the industry[1][3][4].
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Tour24 rides the growing trend of automation and digital transformation in real estate, particularly in the multifamily rental market. The timing is favorable due to increasing renter demand for flexible, contactless, and convenient property touring options, accelerated by broader shifts toward smart home technology and mobile-first experiences. Market forces such as labor shortages in leasing offices and the need to optimize operational costs further drive adoption. Tour24 influences the ecosystem by setting a standard for integrated, technology-enabled leasing processes that improve both tenant experience and property owner revenue[1][2][4][6].
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Looking ahead, Tour24 is positioned to expand its market share by deepening integrations with emerging smart home and property management technologies and scaling its presence across the U.S. multifamily sector. Trends such as increased demand for contactless services, data-driven leasing insights, and enhanced tenant engagement will shape its growth trajectory. As the platform evolves, Tour24’s influence may extend beyond tours to broader leasing automation and resident experience solutions, reinforcing its role as a key innovator in proptech and multifamily housing[1][2][6].
Tour24 has raised $10.5M across 2 funding rounds. Most recently, it raised $5.0M Series B in October 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2024 | $5M Series B | RET Ventures | Founders' Co OP, Innovation Works, Momenta Ventures, Motivate Ventures, Vitalize Venture Group | Announced |
| Nov 1, 2022 | $5.5M Series A Plus | — | — | Announced |