Loading organizations...
The Tot operates as an online platform and retail destination specializing in a curated selection of safe, non-toxic, and sustainable products for babies and children. The company meticulously vets all merchandise, ensuring high standards for quality, safety, and environmental responsibility, alongside offering editorial content with expert guidance for new and expecting parents. This approach combines a seamless digital shopping experience with trusted information, extending to physical retail locations that host community events.
Co-founded by Nasiba Adilova and Miroslava Duma, The Tot officially launched in June 2016. The idea emerged from their personal frustrations as new mothers struggling to find reliable sources for organic and non-toxic baby essentials. Adilova, leveraging her background in business development from Buro 24/7, identified a significant market gap for a single, trustworthy resource that provided thoroughly researched, safe alternatives to conventional baby products.
The company primarily serves eco-conscious families seeking to make informed choices about the products they bring into their homes and use for their children. The Tot’s vision is to be a comprehensive and trusted resource, simplifying the daunting task of finding safe, high-quality, and stylish products while fostering a supportive community for parents navigating the early stages of family life.
Tot has raised $10.3M across 2 funding rounds.
Tot has raised $10.3M in total across 2 funding rounds.
Tot has raised $10.3M in total across 2 funding rounds.
Tot's investors include CDP Venture Capital, 20VC, Blockchain Coinvestors AngelList Syndicate, Buckley Ventures, Goat Capital, Seven Seven Six, Emanuel Pleitez, Josh Elman, Tony Xu, Alessandro Rimassa, Francesco Fiorese, Gianluca Cocco.
Tot has raised $10.3M across 2 funding rounds. Most recently, it raised $8.0M Seed in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2025 | $8M Seed | CDP Venture Capital | 20VC, Blockchain Coinvestors AngelList Syndicate, Buckley Ventures, Goat Capital, Seven Seven SIX, Emanuel Pleitez, Josh Elman, Tony XU, Alessandro Rimassa, Francesco Fiorese, Gianluca Cocco, Giuseppe Nicola Ramonda, Matteo Pichi, Paolo Galvani, Pietro Marchetti, Azimut, Banca Sella, Chapeau Media, Happy2c Holding, The Techshop, Xequity Venture Club | Announced |
| Nov 12, 2021 | $2.3M Seed | Doris Messina | — | Announced |
Tot is a fintech company offering an end-to-end financial management platform for small businesses, primarily in Italy, featuring a versatile business card and integration with local tax services.[2] It serves over 1,700 monthly customers by providing seamless tools for expense tracking, payments, invoicing, and reconciliation, solving pain points in financial operations like manual processes and fragmented tools.[2] The platform emphasizes intuitiveness, collaboration, and innovation, such as a dual-mode (debit/credit) card compatible with major wallets, real-time controls, and upcoming Apple Pay support, driving growth through user adoption and efficiency gains.[2]
Tot emerged to modernize financial management for businesses, with its company profile dated March 2023 highlighting a focus on Italian small companies via integration with the "Tax Box" service for tax info and documents.[2] Specific founding details like founders or exact year are not detailed in available sources, but the platform positions itself as a response to outdated financial tools, gaining early traction with 1,700+ monthly users by enabling automated invoice handling and payments.[2] Pivotal moments include launching the Tot card, noted as Europe's most innovative for its versatility, security (e.g., 3D-Secure, chargebacks), and green credentials (recycled PVC).[2]
Tot stands out in fintech through targeted features for small business finance:
Tot rides the fintech wave of embedded finance and digital transformation for SMEs, particularly in Europe where regulatory tools like Italy's Tax Box create timely opportunities for integrated platforms.[2] Market forces favoring it include rising demand for contactless payments post-pandemic, small business digitization, and competition from fragmented banking apps—Tot consolidates these into one "click-away" solution.[2] It influences the ecosystem by pushing innovation in business cards (e.g., dual-mode tech) and local tax-tech fusion, potentially expanding to other EU markets with similar fiscal digital services and shaping SME financial autonomy.
Tot is poised for expansion with upcoming features like Apple Pay and broader reconciliations, capitalizing on its 1,700+ user base to scale in Italy and beyond.[2] Trends like AI-driven finance automation and green fintech will shape its path, while EU open banking rules could amplify its platform. Its influence may evolve from niche Italian disruptor to pan-European SME staple, redefining accessible finance much like its mission promises—making complex management effortlessly collaborative.
