Toss Lab

# High-Level Overview

Toss Lab is an enterprise software company building JANDI, an Asia-focused collaboration platform designed as an alternative to Slack for workplace teams.[1][2] Founded in 2014, the company operates as an international enterprise SaaS provider with offices across South Korea, Japan, Taiwan, Malaysia, and the United Arab Emirates.[1] JANDI combines consumer-grade usability with enterprise-level features, positioning itself to solve the problem of fragmented workplace communication by providing an integrated messaging and collaboration suite tailored for Asian markets where Slack's dominance is less established.[1][2]

The company has demonstrated meaningful growth momentum, raising $19.2 million across four funding rounds, including a $13 million Series B led by SoftBank Ventures Asia.[3] With approximately 51 employees and $6.7 million in annual revenue, Toss Lab is scaling to become what it describes as "Asia's No.1 enterprise SaaS company."[1][2]

# Origin Story

Toss Lab was founded in 2014 by a team of technologists based in Seoul with a mission to make working life simpler, more productive, and more enjoyable.[1][5] The company emerged during a period when enterprise collaboration tools were rapidly evolving globally, but Asian markets remained underserved by localized solutions. Rather than competing directly with established Western players in mature markets, Toss Lab identified an opportunity to build a collaboration platform specifically designed for Asian workplace cultures and business practices.

The company's early backing from prominent investors including SoftBank Ventures and Cherubic Ventures validated the vision and provided resources to expand regionally.[1] This investor support enabled Toss Lab to establish its multi-country presence and develop JANDI into a competitive enterprise offering.

# Core Differentiators

• Regional focus: Unlike Slack's global approach, JANDI is purpose-built for Asian markets with localized features and cultural adaptation, giving it a competitive advantage in territories where Slack faces lower adoption.[2]

• Integrated collaboration suite: JANDI combines group messaging with an integrated suite of collaboration tools in a single platform, reducing the need for multiple point solutions.[1]

• Enterprise-grade with consumer UX: The platform bridges the gap between the speed and convenience of consumer applications and the security and functionality requirements of enterprise deployments.[1]

• Strategic investor backing: Support from SoftBank Ventures—a major player in Asian tech investment—provides both capital and distribution advantages across the region.[3]

# Role in the Broader Tech Landscape

Toss Lab operates within the broader trend of workplace software consolidation and regional SaaS expansion. As remote and hybrid work became standard globally, demand for collaboration platforms accelerated, but this created an opportunity for regional players to capture markets where global incumbents had limited localization or cultural fit.

The timing is particularly favorable for Toss Lab: Asian economies are experiencing rapid digital transformation, with enterprises increasingly adopting cloud-based tools. SoftBank's investment signals confidence in the Asia-Pacific SaaS market and positions Toss Lab as a key player in challenging Slack's regional dominance. By focusing on Asia rather than competing head-to-head with Slack globally, Toss Lab influences the broader ecosystem by demonstrating that localized, region-specific collaboration platforms can achieve scale and investor confidence—a model that may inspire similar ventures in other underserved markets.

# Quick Take & Future Outlook

Toss Lab's trajectory suggests a company positioned to capture significant share in Asian enterprise collaboration markets over the next 3-5 years. The combination of strong investor backing, regional focus, and integrated product offering creates a defensible position as Asian enterprises increasingly prioritize local vendors and culturally adapted solutions.

The key question ahead is whether Toss Lab can maintain its growth momentum while competing against Slack's inevitable regional expansion and other emerging competitors. Success will likely depend on deepening integration with Asian business workflows, expanding its product roadmap to address vertical-specific needs, and leveraging SoftBank's network to accelerate enterprise adoption. If executed well, Toss Lab could establish itself as the dominant collaboration platform for Asia—a market large enough to support a multi-billion-dollar company independent of Western markets.