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Key people at Top2You.
Top2You provides a corporate mentoring platform, specializing in B2B leadership and employee development. The company offers an automated, self-directed system connecting professionals with a diverse network of over 150 high-caliber mentors, including multinational CEOs and industry experts. This approach enables personalized, flexible programs, tailored to client organizations' specific needs.
Co-founded in 2017 by Simone Madrid, Thiago Correia, and Márcio Minuzzi, the company originated from Simone Madrid's personal career challenges. She identified a market gap for accessible, inspiring conversations and insights for professional growth. This insight catalyzed the vision to create a platform addressing similar needs.
Top2You serves corporate clients of varying sizes, delivering high-impact mentoring for leaders and talents. The company’s vision transforms individuals and businesses through mentoring. It connects, inspires, and develops people, empowering them to proactively engage in continuous professional evolution, driving organizational growth.
Top2You is a professional mentoring platform that connects executives and leaders with external mentors to foster innovative thinking and leadership development. It serves corporate leaders, particularly in large organizations like telecom giant Oi in Brazil, by offering up to twice-monthly mentoring sessions focused on new business practices, people management, and strategic challenges.[2] The platform solves the problem of internal silos by providing fresh external perspectives, enabling leaders to adapt to evolving market demands such as competency-based leadership and crisis management, as evidenced by its integration into Oi's executive benefits program alongside workshops from Fundação Dom Cabral.[2]
Top2You emerged as a specialized mentoring service, with its online platform featuring profiles of experienced mentors like Marco Moretta, who brings expertise in strategic vision, business planning, complex negotiations, and mergers & acquisitions.[3] While specific founding details are not publicly detailed in available sources, the platform gained traction by partnering with major corporations; for instance, Oi incorporated Top2You's external mentoring into its executive development programs as early as October 2020, highlighting its role in addressing leadership evolution amid business challenges like the COVID-19 pandemic.[2] This integration marked a pivotal moment, positioning Top2You as a key player in executive upskilling within Brazil's corporate landscape.
Top2You rides the wave of leadership upskilling in a post-pandemic world, where companies face talent retention challenges and the need for adaptive strategies amid digital transformation and economic volatility. Its timing aligns with 2020-2021 trends, as seen in Oi's recognition for innovation (top 100 in Brazil) and crisis management during COVID-19, where external mentoring helped refine executive practices.[2] Market forces like remote work, ESG pressures, and hybrid leadership models favor Top2You, enabling firms in sectors like telecom (TMT) to benchmark against global best practices—Oi ranked #1 in Investor Relations and CEO excellence in 2021 via Institutional Investor surveys.[2] By influencing corporate ecosystems through executive networks, Top2You amplifies innovation spillovers, helping traditional players like Oi stay competitive in tech-driven markets.
Top2You is poised to expand as demand for agile leadership grows, potentially scaling beyond Brazil into global TMT and beyond via AI-enhanced mentor matching. Trends like AI-driven personalization and hybrid work will shape its trajectory, evolving it from a niche service to a core HR tech staple. Its influence may grow by powering more "top-ranked" executive teams, tying back to its core strength: delivering external insights that turn corporate challenges into sustained competitive edges.[2][3]
Key people at Top2You.
