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Toolio offers an AI merchandising platform for retailers, enabling collaborative planning, accurate forecasting, and intelligent inventory optimization. It integrates assortment planning, allocation, and financial target setting. This cloud-based, data-driven system streamlines operations, enhancing strategic decision-making for managing product lifecycles.
Eytan Daniyalzade and Berk Atikoglu founded Toolio in 2019. As second-time entrepreneurs with Walmart experience, they identified a critical market need. Traditional merchandising systems struggled with the competitive, fast-evolving retail landscape. This insight drove the creation of an agile, intelligent platform for effective planning.
Toolio serves diverse retail teams:planning, merchant, allocation, and IT:with tools for inventory and financial target setting. It empowers them to make informed decisions across planning cycles, from seasonal to localized assortments. Toolio’s vision is enabling retailers to "Plan Smarter, Execute Better," driving operational excellence and adaptability.
Toolio has raised $10.0M across 2 funding rounds.
Toolio has raised $10.0M in total across 2 funding rounds.
Toolio is a cloud-based merchandising platform that automates retail workflows, delivers real-time insights, and enables remote collaboration to help retailers optimize inventory—their most valuable and costly asset.[1][2][3][5] It serves retailers across the US and UK, solving pain points like outdated spreadsheets, manual planning, stockouts, and slow decision-making through tools for merchandise financial planning, assortment planning, item planning, and inventory allocation.[1][2][4][6] With headquarters in Brooklyn, New York, and offices in Istanbul, Toolio demonstrates strong growth momentum, including recognition in The Lead 100 for top retail tech companies, customer testimonials on 5-10 weeks of stock reduction, and backing from top VCs and retail executives.[3][5][6][7]
Toolio was founded in 2019 by serial entrepreneurs Eytan and Berk, who had previously built Stylr, acquired by Walmart Labs in 2014.[1][2][5] During their five years at Walmart, they led development of high-impact technologies like Sam’s Club Scan & Go and Walmart Pay, processing billions in transactions for millions of users, which exposed the gap in outdated merchandising tools lagging behind consumer-facing retail tech.[2][3][5] This insight drove them to launch Toolio as a modern, unified platform, drawing on their retail operations expertise combined with engineering talent from NetSuite, Facebook, Microsoft, and McKinsey.[5]
Toolio rides the wave of AI and cloud transformation in retail, where volatile consumer demand, supply chain disruptions, and e-commerce growth demand real-time, data-driven inventory decisions amid outdated legacy systems.[1][2][4] Its timing aligns with post-pandemic retail shifts toward agility, enabling faster responses to trends like direct-to-consumer brands and omnichannel operations.[6] Market forces like rising inventory costs and sustainability pressures favor Toolio's optimization tools, which cut excess stock and boost margins, while its global footprint influences the ecosystem by modernizing merchandising for next-gen retailers.[3][5][7]
Toolio is poised for accelerated expansion as AI retail tech matures, with potential to capture more enterprise clients through deeper integrations and global scaling from its NYC-Istanbul base.[3][5][6] Trends like advanced analytics, predictive replenishment, and sustainable inventory will shape its trajectory, evolving its influence from workflow automation to full retail intelligence platforms. As retailers prioritize efficiency in uncertain markets, Toolio's mission to consolidate merchandising stands to redefine data-driven retail success, building on its Walmart-honed foundations.
Toolio has raised $10.0M across 2 funding rounds. Most recently, it raised $8.0M Series A in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $8M Series A | Jump Capital | 2048 Ventures, Brewer Lane Ventures, Curie.bio, Founder Collective, Govtech Fund, Operator Partners, Portage Ventures, The Venture Reality Fund, TWO Sigma Ventures, MAX Ventures, Notation Capital, RHO Ventures | Announced |
| Mar 1, 2019 | $2M Seed | — | Asylum Ventures, Berkeley Angel Network, Brewer Lane Ventures, Coinbase Ventures, Curie.bio, Founder Collective, Ftac Ventures, Govtech Fund, Innovation Endeavors, Operator Partners, Shailendra Singh, Portage Ventures, TWO Sigma Ventures, Baris Gultekin, Kelvin Beachum JR. | Announced |
Toolio has raised $10.0M in total across 2 funding rounds.
Toolio's investors include Jump Capital, 2048 Ventures, Brewer Lane Ventures, Curie.Bio, Founder Collective, Govtech Fund, Operator Partners, Portage Ventures, The Venture Reality Fund, Two Sigma Ventures, Max Ventures, Notation Capital.
