Together Price is a technology company that provides a digital platform to manage and share group subscription plans for services such as streaming (TV, music), gaming, and other digital subscriptions. It enables users to split subscription costs and communicate within trusted groups, simplifying the management of shared digital expenses. The platform primarily serves consumers who want to share subscription fees with friends, family, or roommates, addressing the common problem of coordinating payments and access for multi-user digital services. Together Price has demonstrated growth momentum by expanding its user base to over 1 million digital service lovers across Europe and launching mobile applications to enhance user experience[1][3].
Together Price was founded in 2015 by the Italian siblings Marco and Sabrina Taddei, along with Luca Ugolini. The founders identified a clear need for a secure and easy-to-use network that facilitates sharing and managing subscription payments among small groups. The idea emerged from the practical challenge of managing shared digital subscriptions and expenses, which was not well-supported by existing tools. Early traction came from their participation in startup accelerators such as LUISS ENLABS in 2017 and successful equity crowdfunding campaigns, which helped fuel their growth and technological evolution[1][3].
Together Price rides the wave of the subscription economy and the sharing economy, two significant trends reshaping how consumers access digital content and services. As subscription services proliferate, the cost burden on individual users grows, creating demand for solutions that enable cost-sharing. The timing is favorable due to increasing digital service adoption, rising subscription fatigue, and a cultural shift toward collaborative consumption. Together Price influences the broader ecosystem by enabling more affordable access to digital content, encouraging responsible sharing, and potentially reducing subscription churn for service providers[1][3].
Looking ahead, Together Price is positioned to expand its footprint in the digital subscription management space by enhancing its platform capabilities and growing its user base beyond Europe. Trends such as the continued rise of streaming services, gaming subscriptions, and digital content consumption will shape its journey. The company’s influence may evolve toward becoming a central hub for subscription sharing, possibly integrating more payment and social features to deepen user engagement. Together Price’s success will depend on maintaining trust, regulatory compliance, and adapting to evolving digital consumption patterns[1][3].
