# High-Level Overview
Togather is a UK-based event planning platform that operates as a two-sided marketplace connecting event organizers with curated suppliers.[1] The company builds technology-driven solutions that streamline the complex process of planning events—from sourcing catering and venues to booking photographers and staffing. Togather serves both individual clients planning weddings and intimate gatherings, as well as corporate clients and large-scale festival organizers like Pride in London, Amazon, and Spotify.[1] The core problem it solves is the fragmentation and administrative burden of event planning: rather than contacting dozens of vendors separately, users access a curated network of pre-vetted suppliers through a single platform, while suppliers gain access to event opportunities matched to their capabilities and revenue potential.
The company has demonstrated meaningful growth momentum, with approximately 3,000 curated food and beverage suppliers on its platform and events reaching around 15 million attendees across its portfolio.[2] Togather's revenue stands at $14.7 million, and it has raised $20.05 million in total funding, with the most recent $8.5 million round occurring approximately one year ago.[4][5]
# Origin Story
Togather was founded in 2017 (though one source indicates 2016) by childhood friends as Feast It, a platform initially focused on connecting event planners with food and beverage vendors.[1][3][5] The company rebranded to Togather in 2023, signaling its evolution beyond food-focused services to a comprehensive event planning ecosystem.[3] Digby Vollrath serves as CEO.[1] The founding team identified a genuine pain point in the events industry: the tedious, time-consuming process of sourcing and coordinating multiple vendors. By building algorithmic matching capabilities and centralizing vendor management, Togather transformed from a simple booking platform into a data-driven marketplace that uses over 15 million data points to match suppliers with optimal events.[2]
# Core Differentiators
- AI-driven matching algorithm: Togather Live uses machine learning combined with human curation to analyze sales history, demographics, price points, and cuisines, recommending events where suppliers are most likely to succeed.[2]
- Automation of administrative overhead: The platform automatically manages pitch fees, documentation, applications, and post-event reporting—eliminating tens of hours of manual work for both suppliers and event organizers.[2]
- Specialized products for different event types: Beyond its core marketplace, Togather developed Togather Live 360, a dedicated tool for centralizing food and beverage management at festivals and large-scale live events.[1]
- Curated supplier network: Rather than operating as an open marketplace, Togather maintains a handpicked selection of vetted suppliers, ensuring quality control and reducing friction for event planners.[1][3]
- Centralized communication and tracking: All applications, communications, and documentation are held in a single interface, providing transparency from submission through completion.[2]
# Role in the Broader Tech Landscape
Togather operates at the intersection of two significant trends: the digitization of traditionally fragmented service industries and the rise of two-sided marketplaces powered by data and automation. The events industry has historically relied on manual coordination, phone calls, and spreadsheets—creating an opportunity for technology to unlock efficiency gains for both supply and demand sides.
The timing is particularly favorable given the post-pandemic recovery in live events and corporate gatherings, combined with growing demand for data-driven decision-making in event management. Togather's focus on reducing friction through automation and intelligent matching reflects a broader ecosystem shift toward SaaS-enabled B2B marketplaces that create value through information asymmetry resolution and operational efficiency.
By building infrastructure that benefits both event organizers and suppliers, Togather influences how the events industry thinks about vendor discovery, risk mitigation, and revenue optimization. Its success demonstrates that even mature, offline-heavy industries can be transformed through thoughtful platform design and algorithmic matching.
# Quick Take & Future Outlook
Togather is well-positioned to capture share in a fragmented, high-value market. The company's evolution from a food-focused booking platform to a comprehensive event technology provider suggests ambitions to become the operating system for event planning. Key growth vectors include expanding its supplier network beyond food and beverage, deepening its data analytics capabilities to provide event organizers with predictive insights, and potentially expanding internationally beyond the UK.
The company's recent funding and product launches indicate continued momentum, though its Mosaic Score declined 80 points in the past 30 days—a signal worth monitoring for underlying business health.[5] If Togather can maintain supplier quality while scaling its network and continue innovating on automation, it could establish itself as the category leader in event technology. The broader question is whether the company can expand beyond logistics optimization into higher-value services like event analytics, attendee engagement, and post-event insights—areas where data advantages compound over time.
