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Togai provides an integrated infrastructure for usage-based pricing via a comprehensive metering and billing platform. Its product accurately tracks and manages consumption data, enabling flexible pricing strategies. With robust event ingestion, it allows organizations to deploy scalable billing models with minimal engineering effort, streamlining the transition to consumption-based revenue.
Founded by Aravind Sriraman, Abhishek Rajagopal, Tholkappiyan Velavan, and Aashish Krishna Kumar, Togai arose from their prior venture, Hypto. That experience, which saw Hypto evolve from a B2C app to an SME neo-bank, highlighted significant challenges in managing flexible pricing at scale. This crucial insight motivated the founders to build a dedicated, automated solution for these complex operational aspects.
Togai serves companies across SaaS, API platforms, cloud services, fintech, and AI, all seeking efficient usage-based billing implementations. The company aims to democratize sophisticated pricing, empowering businesses to align customer value directly with their billing structures. Togai anticipates enterprises effortlessly managing dynamic pricing, fostering efficient growth and enhanced customer satisfaction in evolving markets.
Togai has raised $3.0M across 1 funding round.
Togai has raised $3.0M in total across 1 funding round.
Togai has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2023 | $3M Seed | Manav Garg | Kunal Shah, Prasanna Shankar, Boldcap, Core91 | Announced |
Togai is a technology company that builds metering and billing infrastructure for usage-based pricing, primarily serving B2B SaaS, fintech, and cloud infrastructure firms.[1][2][3] Its platform enables real-time event data ingestion, flexible pricing configurations, automated billing workflows, and revenue analytics, solving the challenges of scaling complex monetization without custom internal tools.[1][2] Togai targets engineers, product, finance, operations, and go-to-market teams, supporting up to a billion events per day with auditable usage data to reduce disputes and operational overhead.[1][3] Founded in 2022, it raised $3.1M before being acquired by Zuora in April 2024, integrating its capabilities into Zuora's billing suite to enhance usage-based offerings.[1]
The company addressed a core pain point: B2B software firms struggling with linearly scaling operational workflows despite exponentially scalable technology, often wasting thousands of hours on non-value-adding billing tools.[2] Post-acquisition, Togai's momentum continues within Zuora, powering efficient monetization for customers like Helloscribe, who praise its entitlement features for handling pay-as-you-go, monthly, and yearly plans seamlessly.[3]
Togai was founded in 2022 by Abhishek Rajagopal, Aravind Sriraman, and Tholkappiyan Velavan—three engineers from Tamil Nadu, India—after they built a distributed system processing over $30BN annually but grappled with ineffective billing workflows under a usage-based pricing model.[1][2] Frustrated by existing platforms' shortcomings in handling gating, credit-based wallets, and complex pricing, they developed an internal tool that evolved into Togai, named after the Tamil word "தொகை" (Tho-kai), meaning "amount" or the price of a product/service.[2]
The idea emerged from their realization that most B2B companies face similar issues when setting up billing, pivoting pricing models, or launching features, leading to top- and bottom-line hits.[2] Early traction came from solving these for themselves and others, culminating in $3.1M in funding and the 2024 acquisition by Zuora, where the founders and team joined to embed Togai's metering engine into a larger ecosystem.[1]
Togai stands out in usage-based billing through engineer-centric design and scalability:
These features make it ideal for complex B2B models, as evidenced by customer testimonials on simplifying multi-segment billing.[3]
Togai rides the surge in usage-based pricing, a trend exploding in SaaS, fintech, and cloud as firms shift from rigid subscriptions to value-aligned models that boost revenue predictability and customer retention amid economic volatility.[1][2] Timing is critical: post-2022 growth in AI-driven services and hyperscale cloud amplified billing complexity, while legacy tools lagged, creating an opening for Togai's out-of-the-box metering.[1]
Market forces like rising operational costs and the need for auditable data favor it, especially as 80%+ of B2B firms reportedly experiment with hybrid pricing.[2] Acquired by Zuora, Togai influences the ecosystem by supercharging established platforms, enabling faster adoption of metered billing and reducing churn—positioning it as a key enabler in the $100B+ subscription economy.[1]
Post-acquisition, Togai's metering core will deepen Zuora's dominance in usage-based billing, likely expanding to AI-optimized pricing and global compliance features amid rising demand for real-time monetization.[1] Trends like agentic AI services and edge computing will amplify its role, pressuring competitors to match its scale and devex.
As B2B software prioritizes "value capture," Togai—rooted in engineers solving their own pains—evolves from standalone innovator to embedded powerhouse, shaping how tech firms turn usage data into scalable revenue. Its story underscores that true differentiation starts with fixing the unsexy but essential: billing that doesn't break growth.
Togai has raised $3.0M in total across 1 funding round.
Togai's investors include Manav Garg, Kunal Shah, Prasanna Shankar, BoldCap, Core91.
