Todos Comemos - Taking from 1 to 100 the Premade Food Industry in LATAM
High-Level Overview
Todos Comemos is a Colombian startup founded in 2020 that aims to revolutionize the premade food industry in Latin America by enabling access to healthy, ready-to-eat meals at scale. It builds an integrated platform combining advanced food technologies, a multichannel distribution network, and a subscription service to help local food producers grow exponentially and reach millions of customers. The company serves food manufacturers and brands by providing a one-stop solution for sales, logistics, and marketing, addressing the fragmented and underdeveloped premade food market in LATAM. With 62 employees and backing from investors like Y Combinator and Goodwater Capital, Todos Comemos is rapidly scaling, exemplified by its acquisition of Foody for over $2 billion and expansion into Chile and Peru[1][2][4].
For an investment firm, Todos Comemos represents a mission-driven, tech-enabled growth platform in the food tech sector, focusing on unlocking latent demand and distribution inefficiencies in LATAM’s premade food industry. Its investment philosophy centers on leveraging technology to scale traditional food producers and transform consumer access. The company’s impact on the startup ecosystem includes pioneering a new category in LATAM food tech, fostering innovation in supply chain logistics, and creating opportunities for local producers to scale beyond traditional constraints.
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Origin Story
Founded in 2020 by Mateo Cardenas Huertas and Santiago Espinosa, both entrepreneurs with backgrounds in economics and prior ventures in marketplaces and cloud kitchens, Todos Comemos emerged from a vision to transform the food industry in LATAM by scaling premade food offerings from niche to mass market. Santiago Espinosa, a former CEO of enlau.co and Delirato, leveraged his experience in digital marketplaces and food delivery to build a platform that addresses the core challenges of distribution and product accessibility. Early traction included rapid growth in Colombia, reaching $150,000 monthly sales within 60 days for some producers, and strategic acquisitions like Foody to accelerate regional expansion[1][4][5].
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Core Differentiators
- Integrated One-Stop Solution: Combines sales, logistics, trade marketing, invoicing, and inventory management in a single platform tailored for premade food producers.
- Multichannel Distribution: Enables products to scale from small local sales to millions of customers across convenience stores, pharmacies, dark stores, D2C, and more.
- Advanced Food Technologies: Develops ready-to-eat healthy food products adapted to LATAM’s market needs.
- Subscription Model: First in LATAM to offer a premade food subscription service catering to diverse consumer needs.
- Transparent Cost Structure: Charges a 12% toll on sales with open operational costs, fostering trust with producers.
- Rapid Fulfillment: Operates cold supply chains and micro-fulfillment centers with 24-hour delivery lead times.
- Experienced Leadership: Founders with proven track records in food tech and digital marketplaces, driving innovation and growth[1][2][4].
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Role in the Broader Tech Landscape
Todos Comemos rides the global trend of food tech innovation, particularly the shift toward convenient, healthy premade meals and digitally enabled distribution. LATAM’s fragmented food supply chains and growing urban middle class create a ripe market for such disruption. The timing is critical as consumer demand for ready-to-eat options rises alongside increasing digital penetration and logistics infrastructure improvements. By building the largest food distribution "highway" in the region, Todos Comemos is not only scaling individual producers but also shaping the broader ecosystem by setting new standards for efficiency, product quality, and market access in LATAM’s food industry[1][3][4].
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Quick Take & Future Outlook
Looking ahead, Todos Comemos is poised to deepen its regional footprint beyond Colombia into key LATAM markets like Chile and Peru, leveraging its recent acquisition of Foody. Trends such as growing health consciousness, subscription economy adoption, and digital commerce expansion will continue to fuel its growth. The company’s influence is likely to evolve from a regional startup to a category-defining platform that integrates food production, technology, and distribution at scale. For investors and ecosystem players, Todos Comemos exemplifies how tech-driven innovation can unlock latent potential in traditional industries, creating new value chains and consumer experiences in LATAM’s emerging markets[1][2][4].
