Tinyclues

Tinyclues is a technology company.

Active

Updated: Mar 22, 2026 ·

About

Tinyclues develops a sophisticated SaaS predictive marketing platform that leverages deep learning AI to analyze extensive first-party customer data. Its core offering provides businesses with the ability to forecast unexpressed customer demand, enabling the creation and orchestration of highly personalized marketing campaigns at scale. This technical approach focuses on optimizing campaign performance by identifying the most receptive audiences for specific products and services.

The company was founded in May 2010 by David Bessis, whose background as a researcher at institutions like CNRS University and École Normale Supérieure informed the platform's advanced analytical capabilities. Bessis recognized the opportunity to apply cutting-edge artificial intelligence to the complex challenges of customer relationship management, aiming to transform how brands connect with their audiences through data-driven insights.

Today, as a key component of Splio's integrated CRM platform, Tinyclues serves a diverse array of brands seeking to enhance their customer marketing strategies. The company’s vision is centered on empowering businesses to achieve hyper-personalization in their marketing efforts, fostering stronger customer relationships and driving impactful engagement through continuous innovation in predictive AI.

Recent News & Mentions

Feb 1, 2018FundingTinyclues - Series B Dec 1, 2015FundingTinyclues - Series A Nov 1, 2013FundingTinyclues - Seed

Financial History

Tinyclues has raised $25.0M across 3 funding rounds. Most recently, it raised $18.0M Series B in February 2018.

Total Raised

$25.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
Feb 1, 2018	$18.0M Series B	Daphni, Elaia Partners, EQT Ventures, Hi Inov - Dentressangle, ISAI, Kima Ventures, Singular, XAnge, Frederic Montagnon, Jean-David Blanc
Dec 1, 2015	$5.0M Series A	Daphni, Elaia Partners, Hi Inov - Dentressangle, ISAI, Kima Ventures, Singular, XAnge, Frederic Montagnon, Jean-David Blanc
Nov 1, 2013	$2.0M Seed	Daphni, Elaia Partners, Hi Inov - Dentressangle, ISAI, Kima Ventures, Frederic Montagnon, Jean-David Blanc

Financial History

Tinyclues has raised $25.0M across 3 funding rounds.

Total Raised

$25.0M

Valuation

N/A

Deep Dive

Tinyclues is an AI-first CRM marketing platform that predicts customers’ buying intent from first‑party data to help brands plan and execute higher‑impact, multi‑channel campaigns. [3][4]

High‑Level Overview

Tinyclues builds a predictive CRM marketing product that uses deep learning to rank every customer by likelihood to buy specific products or offers, enabling more targeted email, SMS, push and other channel campaigns that drive higher revenue per campaign.[5][4]- Its customers are enterprise B2C brands in retail, travel, luxury and other sectors (examples include Air France, FNAC DARTY, Samsung and Lacoste).[3][4]- The core problem Tinyclues solves is inefficient broad-sweep CRM campaigns: by surfacing latent demand and predicting intent, it helps marketers send fewer, more relevant campaigns that increase revenue and customer satisfaction.[4][3]- Growth momentum: the company reported triple‑digit annual growth during its scaling years, raised multiple funding rounds including an $18M Series B in 2018, served 80+ enterprise customers by 2018 and later expanded to hundreds of customers and thousands of users; Tinyclues was acquired by Splio in March 2023.[4][2][3]

Origin Story

Founded in 2010 in Paris, Tinyclues was created by a team focused on applying advanced machine‑learning to CRM marketing; its leadership positioned the product as an “AI‑first” campaign intelligence layer on top of existing campaign management systems.[2][4]- Early traction and pivotal moments included rapid enterprise wins (Air France, Fnac Darty, Vente‑privee among early customers) and awards/recognition for its product, plus large funding rounds (notably Series B led by EQT Ventures in 2018) that supported expansion into North America and product R&D.[4][1]- The company later modernized its stack on cloud platforms (e.g., Google Cloud/BigQuery/Vertex AI) to speed predictions and deliver richer interactive planning for marketers.[3]

Core Differentiators

Predictive model focus: Deep learning that predicts *intent for each product/offer* (not just segments), ranking customers by likelihood to buy particular items.[5][4]- First‑party data specialization: Designed to extract latent signals from CRM, browsing and transaction history rather than relying on third‑party identifiers.[4][3]- Campaign planning UX and speed: Precomputes scores across large catalogs so marketers can explore and build optimized multi‑campaign plans interactively in minutes (improved further after moving to BigQuery/Vertex AI).[3]- Multi‑channel orchestration: Integrates predicted audiences into email, SMS, push, display and call‑center activations through partner integrations.[5][4]- Proven commercial uplift: Customers reported large average uplifts in campaign revenue in case studies and press coverage (company‑reported metrics cited during fundraising and marketing).[4]

Role in the Broader Tech Landscape

Trend alignment: Tinyclues rides the shift toward AI‑driven personalization and the rising value of *first‑party* data as privacy regulations and cookie deprecation reduce third‑party targeting.[4][3]- Timing: Retailers and travel/luxury brands need scalable ways to monetize customer bases with personalized offers; data‑efficient predictive models that work on CRM histories are well suited to that need.[3][4]- Market forces: Increased demand for measurable ROI in CRM, multichannel customer engagement, and cloud AI infrastructure (enabling faster, cheaper model scoring) work in Tinyclues’ favor.[3][5]- Ecosystem influence: By providing an AI layer that augments existing campaign management tools, Tinyclues both raises marketer expectations for intelligent planning and deepens integrations between AI vendors and activation platforms (e.g., Braze and other partners).[5][3]

Quick Take & Future Outlook

What’s next (post‑acquisition runway): After acquisition by Splio in 2023, Tinyclues’ capabilities are positioned to scale within a broader CRM/publishing platform, accelerating delivery to more enterprise customers and tighter execution across channels.[2]- Trends that will shape the journey: ongoing emphasis on first‑party data, stricter privacy regimes, advances in on‑device and cloud inference, and demand for explainable, ROI‑focused marketing AI will determine how rapidly predictive CRM becomes standard practice.[3][4]- How influence may evolve: If Tinyclues’ predictive approach becomes a common campaign‑planning layer, marketers will move from reactive broadcast schedules to proactive, intent‑led orchestration—benefiting brands that can operationalize AI across product catalogs and channels.[5][3]

If you’d like, I can (a) produce a one‑page investor‑style snapshot with KPIs and timeline, (b) map Tinyclues’ competitors and differentiators in a comparison table, or (c) extract specific customer case studies and measured uplift examples from public sources.

Sources

Frequently Asked Questions

How much funding has Tinyclues raised?

Tinyclues has raised $25.0M in total across 3 funding rounds.

Who are Tinyclues's investors?

Tinyclues's investors include Daphni, Elaia Partners, EQT Ventures, Hi Inov - Dentressangle, ISAI, Kima Ventures, Singular, XAnge, Frederic Montagnon, Jean-David Blanc.