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Key people at Tillo.
Tillo operates an embedded rewards and incentives platform, a real-time digital gift card network. It provides an API-driven solution connecting businesses to an extensive digital incentive catalog. This infrastructure facilitates instantaneous, efficient distribution, allowing seamless integration of reward programs directly into business systems for customer and employee engagement.
Co-founded in 2016 by Alex Preece and Gareth Gillatt, Tillo recognized the fragmented digital reward distribution landscape. The founders aimed to build a unified system empowering global businesses to reward customers and employees. Their vision addressed traditional incentive complexities, introducing a modern, API-first approach to digital value exchange.
Diverse businesses leverage Tillo's platform for loyalty, employee recognition, and promotional campaigns, reaching vast consumer bases. It serves enterprises enhancing engagement and fostering desired behaviors through digital rewards. Tillo's vision is a ubiquitous digital value exchange network, making rewarding straightforward, instant, and universally accessible.
Key people at Tillo.
Tillo is a global embedded rewards and incentives platform that simplifies gift cards, rewards, and incentives for businesses through a plug-and-go API connecting to over 3,000 brands across 40 markets and 25 currencies.[1][3][8] It serves neo-banks, crypto firms, buy-now-pay-later providers, loyalty programs, retail, and employee perks programs by enabling seamless, profitable integrations that boost customer engagement, retention, and revenue—such as turning healthy habits into real-world rewards or powering large-scale distributions like the UK's COVID-19 free school meals initiative for 1.3 million families weekly.[1][3][5][6] With 50% year-on-year growth in gift card sales, recent acquisitions, and innovations like Tillo StoreFront (a white-label gift card mall), Tillo has processed $4BN in gift cards, employs 150+ staff, and targets expansion to 4,000 brands by 2025.[1][3][4]
Tillo was founded in 2016 with the goal of setting a new global standard for rewards and incentives using digital gift cards.[3] CEO and co-founder Alex Preece leads the company, emphasizing robust technology proven during high-volume crises like the UK government's free school meals program amid COVID-19, which highlighted Tillo's scalability and core values.[1] Early focus on neo-banks, crypto, blockchain, and loyalty programs evolved through exceptional growth over nine years, marked by 50% annual sales increases, the 2024 acquisition of Jigsaw Business Solutions for full-service program management, and partnerships like Parliament Hill's app for 7 million UK members.[3][4][5] These milestones humanize Tillo as a resilient player turning crisis response into industry leadership.
Tillo stands out in the crowded rewards space through these key strengths:
Tillo rides the wave of personalized, digital incentives in a $4BN+ gift card market shifting from outdated, impersonal perks to instant, brand-choice rewards amid rising demand for customer-centric fintech and loyalty tools.[3][5][7] Timing aligns with post-pandemic digital transformation, crypto/neo-bank growth, and wellness gamification, where businesses seek profitable engagement without integration headaches—exemplified by partnerships scaling perks for millions.[1][5][6] Market forces like multi-currency needs and B2C ease favor Tillo's global network, influencing the ecosystem by raising standards (e.g., service certifications, fraud groups) and enabling startups/fintechs to monetize rewards innovatively.[4]
Tillo's trajectory points to US/Europe dominance, fueled by recent Tenzing investment, 4,000-brand expansion, and full-service evolution post-acquisition.[1][5] Trends like AI-driven personalization, embedded finance, and loyalty-as-revenue will amplify its API's edge, potentially doubling growth amid rising wellness/rewards demand. Its influence may evolve from tech enabler to ecosystem shaper, redefining incentives as profitability drivers—just as its COVID-scale proof and service awards positioned it as the global standard-setter from day one.[1][3][4]
