Tilled is a company.
Tilled has raised $11.0M across 1 funding round.
Key people at Tilled.
Tilled was founded by Caleb Avery (Founder, CEO).
Tilled has raised $11.0M in total across 1 funding round.
Tilled is a Boulder, Colorado-based fintech startup founded in 2019 that provides PayFac-as-a-Service, an embedded payments platform enabling software companies, particularly independent software vendors (ISVs), to integrate and monetize payment processing without the regulatory compliance, costs, or liabilities of becoming a full payment facilitator.[1][2][4][5] It serves B2B software firms in sectors like retail and restaurants, solving the problem of complex payments integration by offering developer-friendly APIs, SDKs, transparent pricing, and white-label solutions that accelerate time-to-market, unlock revenue, and deliver seamless card-not-present and card-present (omnichannel) experiences across the US and Canada.[1][2][7][8] Tilled has raised nearly $40M in funding over five years, including a $12.5M round in October 2024 led by Canvas Ventures and UPC Capital Ventures, signaling strong growth momentum amid partnerships with firms like North and Handpoint.[1][5]
Tilled was founded in 2019 by Caleb Avery, its CEO, in Boulder, Colorado, with a mission to revolutionize payments by empowering ISVs to capture revenue from transactions flowing through their platforms.[1][5] Avery's background includes hands-on experience in merchant onboarding, from door-to-door sales to brick-and-mortar shops and managing token migrations for thousands of ISV customers, which informed Tilled's focus on simplifying embedded payments.[9] The idea emerged from recognizing the barriers software companies face in adopting payment facilitation—regulatory hurdles, high costs, and operational overhead—forcing many to forgo lucrative monetization opportunities.[2][4] Early traction built through pioneering PayFac-as-a-Service for card-not-present transactions, evolving to omnichannel support and international expansion via partnerships, culminating in significant funding and collaborations like the 2024 North partnership.[1][5][7]
Tilled rides the embedded payments trend, where software platforms increasingly integrate payments to boost revenue—projected to grow as ISVs in retail, restaurants, and beyond seek seamless monetization amid rising e-commerce and omnichannel demands.[2][7] Timing is ideal post-2024 funding and expansions, capitalizing on market forces like regulatory complexities deterring direct PayFac registration and demand for developer-friendly tools in a fragmented payments ecosystem.[1][4] By partnering with established players like North and Handpoint, Tilled influences the landscape by lowering barriers for ISVs, fostering innovation in North America, and setting standards for transparent, scalable embedded finance that benefits startups and incumbents alike.[1][5]
Tilled is poised for accelerated expansion, leveraging its $12.5M raise to deepen global partnerships, enhance omnichannel features, and target more verticals beyond retail/restaurants.[1] Trends like AI-driven payments personalization and cross-border growth will shape its path, potentially positioning it as a leader in PayFac infrastructure amid rising embedded finance adoption. Its influence may evolve from pioneer to ecosystem enabler, empowering more software firms to own their payments stack—much like how it started by simplifying what once seemed impossibly complex for ISVs.[1][8]
Tilled was founded by Caleb Avery (Founder, CEO).
Tilled has raised $11.0M in total across 1 funding round.
Tilled's investors include Alate Partners, Braemar Energy Ventures, Camber Creek, Canvas Ventures, ENIAC Ventures, Fifth Wall, Plug & Play Ventures, James Beshara, Troy Billett.
Key people at Tilled.
Tilled has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $11.0M Series A | Alate Partners, Braemar Energy Ventures, Camber Creek, Canvas Ventures, ENIAC Ventures, Fifth Wall, Plug & Play Ventures, James Beshara, Troy Billett |
