Thynk.Cloud

Thynk.Cloud develops a specialized hospitality cloud solution built on the Salesforce platform, serving as a comprehensive CRM for hotels. This platform centralizes B2B, Meetings & Events, and Group sales operations, providing tools to streamline processes, automate sales, and manage data efficiently. It aims to enhance direct booking opportunities and leverage smart data to boost performance for hospitality businesses.

The company was co-founded by Nils Scheers and Pascal Petit. Their insight stemmed from a recognition of the hospitality industry's need for greater operational efficiency and streamlined processes, leading to the creation of a system designed by hoteliers, for hoteliers. This approach reflects a deep understanding of the unique challenges and opportunities within the sector.

Thynk.Cloud targets the global hospitality industry, empowering hotels and hospitality teams to achieve operational excellence. The platform assists clients in embracing agility and disrupting traditional workflows. Its long-term vision centers on providing essential tools that enable hoteliers to expand their businesses and foster continued growth in a dynamic market environment.

Thynk.Cloud is a hospitality technology company that builds a Salesforce‑based cloud platform to centralize customer data, automate sales and events workflows (B2B, meetings & events, group bookings), and deliver analytics to boost direct bookings and operational efficiency for hotels and multi‑property groups[3][1].

High‑Level Overview

Thynk.Cloud’s mission is to empower hospitality professionals with modern, data‑driven technology that fosters innovation and business agility across sales, operations and guest engagement[1][2]. Their platform combines a hospitality CRM (built on Salesforce), sales & catering and group booking modules, a direct booking engine, and analytics to help hotels increase direct revenue, streamline operations and personalize guest experiences[3][1]. The product primarily serves hotels, multi‑property operators and corporate/MICE (meetings, incentives, conferences, exhibitions) sales teams, addressing fragmented hotel tech stacks, siloed customer data, and manual event-management processes[3][1]. Growth signals include public announcements of Series A funding and case studies with enterprise customers (e.g., partnerships and deployments referenced on their site)[2][3].

Origin Story

Thynk.Cloud was founded to modernize hotel technology by consolidating sales, events, guest data and operations onto a single platform powered by Salesforce; the company presents itself as emerging from hospitality domain expertise and platform‑first design to solve long‑standing fragmentation in hotel systems[1][3]. The company has promoted milestones such as a $13M Series A and customer wins that validated demand for a centralized, configurable hospitality CRM and sales/catering solution[2]. (Public profiles and directory listings characterize Thynk as a hospitality‑focused cloud startup evolving to service corporate travel, B2B and MICE use cases[4][6].)

Core Differentiators

• Salesforce foundation: The platform is built on Salesforce CRM, which Thynk markets as delivering reliability, scalability and a 360° customer view for hotels[1].
  - End‑to‑end hospitality scope: Combines Hospitality CRM, Sales & Catering, Group Bookings, B2B sales workflows and a branded direct booking engine in one solution[3].
  - Data and analytics focus: Emphasizes centralizing fragmented data across properties and systems to deliver real‑time insights and KPIs for revenue and operations optimization[1][3].
  - Configurability / white‑label approach: Positions itself as configurable to different hotel types and brands, enabling turnkey or white‑label deployments and alignment with existing processes[2].
  - Event & MICE strength: Targets meetings, events and group sales—areas that are complex and often poorly served by single‑property PMS or generic CRMs[3][6].

Role in the Broader Tech Landscape

Thynk.Cloud is riding several hospitality technology trends: consolidation of point solutions into integrated platforms, the move to cloud and CRM‑centric hotel operations, and elevated demand for data‑driven personalization and event‑centric capabilities post‑pandemic[1][3]. Timing matters because hotels face staffing constraints, rising guest expectations, and pressure to drive direct bookings and ancillary revenue—problems that integrated automation and analytics aim to address[2]. Market forces favor vendors who can integrate with property management systems (PMS), centralize data across portfolios, and support enterprise sales and MICE processes; Thynk’s positioning on Salesforce and its focus on B2B/MICE give it routes into larger hotel groups and global sales organizations[3][1]. By promoting a centralized hospitality CRM and sales/catering tooling, Thynk influences the ecosystem by raising expectations for cross‑property data visibility and automated event workflows.

Quick Take & Future Outlook

Thynk.Cloud appears positioned to expand within enterprise hotel groups and the corporate/MICE segment by leveraging its Salesforce foundation and recent funding to accelerate product development, integrations and global sales[2][3]. Future catalysts likely include deeper PMS and distribution integrations, expanded analytics and AI-driven personalization, and continued enterprise customer wins that validate scale and ROI. Risks and competitive factors include entrenched PMS vendors, specialist event‑tech providers, and implementation complexity at very large multi‑brand portfolios. If Thynk continues to deliver configurable, integration‑friendly solutions and proves measurable uplift in direct bookings and operational efficiency, it can strengthen its role as a platform of choice for hotel groups seeking to consolidate sales, events and guest data.

If you’d like, I can:

• Summarize recent funding, customers and executive team members in a one‑page brief[2][3]; or
• Map Thynk’s integrations (PMS, CRS, channel managers) and competitors in the hospitality stack.