Thrilling

Thrilling is a technology company.

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Updated: Mar 20, 2026 ·

About

Thrilling operates an online marketplace specializing in vintage and secondhand clothing, apparel, and home goods. The company provides a digital platform that connects independent vintage shops and collectors with a broader customer base, effectively bringing unique physical inventories online. Additionally, Thrilling offers a dedicated sourcing service for brands, retailers, costume designers, and film studios, assisting them in acquiring specific vintage and secondhand items for various projects. This technical approach simplifies inventory management and logistics for its partners.

Shilla Kim-Parker founded Thrilling, launching the platform around 2018. Her foundational insight arose from observing the limited digital presence of independent vintage retailers and the need for a more sustainable model in the fashion industry. Kim-Parker, who brought experience from finance, media, and non-profit arts, sought to create a solution that not only made secondhand fashion more accessible to consumers but also empowered small, often diverse, business owners within the vintage community.

Thrilling primarily serves a diverse customer base, from individual consumers seeking distinct fashion pieces to professional entities requiring specialized vintage sourcing. The company’s vision centers on fostering a robust ecosystem for secondhand goods, aiming to support thousands of independent vintage and thrift shops across the United States. It strives to enhance the visibility and economic viability of these small businesses while promoting environmental sustainability through circular fashion practices.

Recent News & Mentions

May 1, 2021FundingThrilling - Series A Apr 1, 2019FundingThrilling - Seed

Financial History

Thrilling has raised $9.1M across 2 funding rounds. Most recently, it raised $9.0M Series A in May 2021.

Total Raised

$9.1M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
May 1, 2021	$9.0M Series A		7percent Ventures, Congruent Ventures, DFJ, Gigascale Capital, Hoxton Ventures, Hyde Park Venture Partners, Shasta Ventures
Apr 1, 2019	$100K Seed		Blackhorn Ventures, Far Out Ventures, Liquid 2 Ventures

Financial History

Thrilling has raised $9.1M across 2 funding rounds.

Total Raised

$9.1M

Valuation

N/A

Deep Dive

High-Level Overview

Thrilling is an online marketplace for vintage clothing, apparel, and home goods, partnering with independent vintage and secondhand stores to list, sell, and ship inventory.[1][5] Founded in 2018, it serves fashion enthusiasts and thrift shoppers by solving the problem of fragmented access to curated vintage items, while enabling small stores to reach broader audiences digitally; the platform handles sales, shipping, and returns for a 10% commission, with tech tools for inventory digitization like photo-based sizing and pricing.[1] As of early 2022, it hosted listings from over 900 stores in 200 cities, raised $8.47 million in Series A funding in 2021 to enhance analytics, automation, and personalization, and expanded into home goods in 2022, showing steady growth in the sustainable fashion space.[1]

Origin Story

Thrilling was founded in 2018 by Shilla Kim-Parker (CEO) and Brad Mallow (CTO), based in the U.S., initially out of Los Angeles.[1][5] The idea emerged to bridge independent vintage shops with online buyers amid rising demand for secondhand fashion, especially during the COVID-19 pandemic when Thrilling waived commissions for the first two months to support struggling store owners.[1] Early traction included rapid onboarding of stores and tech innovations for digitizing inventories; pivotal moments were the 2021 Series A funding and 2022 launches of home goods listings plus services like Vintage Studios for film costume designers (with Ruth E. Carter as ambassador) and Thrilling On Demand for on-site listing assistance in NYC and LA.[1]

Core Differentiators

Tech-Enabled Inventory Tools: Uses photography to auto-detect item sizes and suggest prices, plus partner analytics and partial automation for listing, easing digitization for small stores.[1]
End-to-End Logistics: Manages sales, shipping, and returns, charging only 10% commission, which was waived early in COVID to build loyalty.[1]
Specialized Services: Vintage Studios connects costume designers to its network for film/TV rentals/purchases; Thrilling On Demand offers $3-per-listing photography in major cities.[1]
Curated Scale: Aggregates from 900+ independent stores across 200 cities, focusing on high-quality vintage without competing big-box sellers.[1][5]

Role in the Broader Tech Landscape

Thrilling rides the sustainable fashion trend, capitalizing on growing consumer shift to secondhand markets amid environmental concerns and economic pressures, with timing amplified by pandemic-driven e-commerce adoption for niche retail.[1] Market forces like rising vintage demand (e.g., for film production) and tools for small businesses favor it, as platforms democratize access beyond urban thrift scenes.[1] It influences the ecosystem by empowering independent shops with tech infrastructure, fostering a networked vintage economy that blends physical curation with digital scalability, distinct from giants like Depop or Etsy by prioritizing boutique partnerships.[1][5]

Quick Take & Future Outlook

Thrilling's momentum positions it to expand tech features like AI personalization and global store onboarding, potentially deepening into B2B like entertainment rentals amid streaming booms.[1] Trends in circular fashion, Gen Z thrift culture, and automation will shape its path, evolving influence from U.S. aggregator to a global vintage enabler. Thrilling's tech backbone keeps the thrill of discovery alive in a sustainable wardrobe revolution.[1]

Sources

Frequently Asked Questions

How much funding has Thrilling raised?

Thrilling has raised $9.1M in total across 2 funding rounds.

Who are Thrilling's investors?

Thrilling's investors include 7percent Ventures, Congruent Ventures, DFJ, Gigascale Capital, Hoxton Ventures, Hyde Park Venture Partners, Shasta Ventures, Blackhorn Ventures, Far Out Ventures, Liquid 2 Ventures.