ThreeFlow is a technology company.
ThreeFlow has raised $83.0M across 3 funding rounds.
ThreeFlow has raised $83.0M in total across 3 funding rounds.
ThreeFlow has raised $83.0M in total across 3 funding rounds.
ThreeFlow's investors include 9Yards Capital, Balderton Capital, Insight Partners, Voyager Ventures, David Mytton, Accel, ACME Capital, Cota Capital, Defy Partners, Emergence Capital, Pareto Holdings, Plug & Play Ventures.
ThreeFlow is a technology company that builds the first Benefits Placement System (BPS), a SaaS platform automating workflows for benefits brokers, insurance carriers, and employer clients in the employee benefits insurance market.[1][2][3][5] It serves mid-to-large employers placing over $150B annually in benefits like medical stop-loss, life, disability, dental, vision, and worksite products, solving manual, error-prone processes that hinder productivity by enabling a shared system for quoting, comparing bids, analysis, presentation, and implementation.[1][2][5] The platform has shown strong growth, facilitating over $200M in premium transactions in 2020 (10x from 2019), quadrupling broker users and tripling carrier partners that year, while achieving SOC 2 Type 2 and HITRUST e1 compliance to support scaling.[2][4]
Founded in 2015 as WatchTower by co-founders Ryan Sachtjen (CEO), Shaheeb Roshan (CTO), and an unnamed COO, ThreeFlow emerged from the team's direct experience with industry pain points like administrative complexity in buying, selling, and managing insurance.[1][2][7] The idea crystallized around creating a unified system to replace antiquated, low-tech workflows in the $150B mid-to-large employee benefits market; in 2020, it rebranded to ThreeFlow, raised $8M from Emergence Capital (led by Joe Floyd), Equal Ventures, and First Trust Capital Partners, and expanded its mission to build the BPS category.[2][7] Early traction included rapid adoption by over 40 major carriers and brokers, with 2020 marking 10x premium growth amid the rebrand.[2]
ThreeFlow rides the vertical SaaS wave in insurtech, modernizing a stagnant $150B employee benefits sector long overlooked amid rising demand for efficient HR tech and benefits amid workforce shifts.[2][4][6] Timing aligns with post-2020 remote work and compliance needs, amplified by AI potential for secure automation; market forces like regulatory scrutiny and broker-carrier fragmentation favor its shared-system model over legacy tools.[1][4] It influences the ecosystem by setting BPS standards, enabling carriers to win more business and brokers to deliver data-driven advice, akin to Veeva in life sciences or Blend in fintech, potentially accelerating industry-wide digitization.[2]
ThreeFlow is poised for accelerated expansion as the BPS leader, leveraging compliance edge and AI integrations to capture more of the mid-market benefits flow amid insurtech consolidation.[4] Trends like AI-enhanced quoting, hybrid work benefits demands, and regulatory evolution will propel growth, with Emergence's backing signaling path to iconic status.[2][7] Its influence may evolve from workflow disruptor to ecosystem orchestrator, powering smarter decisions in a $150B+ market and redefining broker-carrier dynamics.
ThreeFlow has raised $83.0M across 3 funding rounds. Most recently, it raised $30.0M Series C in December 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2023 | $30.0M Series C | 9Yards Capital, Balderton Capital, Insight Partners, Voyager Ventures, David Mytton | |
| Nov 1, 2021 | $45.0M Series B | 9Yards Capital, Accel, ACME Capital, Balderton Capital, Cota Capital, Defy Partners, Emergence Capital, Insight Partners, Pareto Holdings, Plug & Play Ventures, Tribe Capital, U.S. Department of Energy, Voyager Ventures, Y Combinator, David Marcus, David Mytton, Jawed Karim, Jeremy Yap, Shervin Pishevar, Troy Carter | |
| Jan 1, 2021 | $8.0M Series A | Defy Partners, Emergence Capital |