Thismoment

Thismoment provides a marketing technology platform for large enterprises, enabling comprehensive audience engagement across digital channels. Its core offering is a cloud-based social brand management solution, streamlining real-time content curation, digital experience creation, and distribution to multiple devices. This empowers brands to maintain a dynamic and unified online presence.

Founded in 2008 by Vince Broady, a recognized online gaming and technology pioneer, Thismoment emerged from the critical need for brands to connect instantly with their audiences. Broady established the company to address this evolving digital landscape, building a specialized platform for brands navigating the complexities of social and mobile engagement.

The platform primarily serves major companies seeking to deepen customer engagement across social media and diverse digital touchpoints. Thismoment’s vision is to equip brands with essential tools for timely and relevant interaction, fostering meaningful connections within an increasingly fragmented digital world. The company aims to ensure client success in their digital ecosystem.

High-Level Overview

Thismoment is a marketing technology company founded in 2007 that builds the Thismoment Content Cloud, a digital storytelling platform for real-time content curation, experience creation, and sharing across channels.[1][2][3][4] It serves brand and live event marketers, sales and customer support teams, retail/eCommerce, and HR recruiting groups, solving the problem of connecting audiences with authentic, user-generated content to boost engagement, ROI, and sales in real time.[1][2][4] With around 30 employees in San Francisco, $51.4M raised (last round $17.6M in 2014), and $23.1M revenue, it targets large enterprises needing effortless content management.[1][2]

Origin Story

Thismoment was founded in 2007 (some sources note 2008) in San Francisco by online gaming and tech pioneers, including Vince Broady, who gathered in an office on Maiden Lane with a vision to give brands endless online customer engagement opportunities.[2][3][5] The idea emerged from pioneers recognizing the need for brands to leverage social content, conversations, and assets across earned, owned, and paid media on web, tablet, mobile, and digital out-of-home devices.[2][3] Early traction included launching the Distributed Engagement Channel (DEC) in March 2010, adopted by over 100 Fortune 500 brands, securing $7.3M from Sierra Ventures, and acquiring Position²'s Brand Monitor for competitive insights—pivotal moments that expanded its social content management focus.[2]

Core Differentiators

• Real-time Content Platform: Thismoment Content Cloud enables effortless curation, mixing, and publishing of user-generated and social content (e.g., from networks) across enterprise channels for one-to-many marketing or one-to-one sales/support interactions.[1][2][4]
• Multi-Use Applications: Powers brand storytelling, live events, eCommerce merchandising, HR recruiting with employee stories, and customer support, delivering visually engaging, authentic content with closed-loop analytics for ROI measurement.[1][2][4]
• Channel Agnostic Delivery: Supports web, mobile, tablet, and digital outdoor; integrates competitive monitoring (post-Position² acquisition) for adaptive messaging and audience targeting.[2][4]
• Enterprise Focus: Proven with Fortune 500 brands, emphasizing innovation, customer engagement, and fun to drive high-performance content marketing.[2][3]

Role in the Broader Tech Landscape

Thismoment rides the content marketing and user-generated content (UGC) trend, enabling brands to harness real-time social data amid rising demand for authentic, personalized digital experiences over polished ads.[1][2][4] Timing aligns with the 2010s social media boom (e.g., DEC launch) and ongoing shifts to omnichannel engagement, where market forces like eCommerce growth, remote sales, and influencer economies favor platforms aggregating UGC for retail, support, and recruiting.[1][2][4] It influences the ecosystem by pioneering social content management for enterprises, helping Fortune 500 firms achieve consistent deployment and analytics-driven campaigns, though its Series D stage (last funding 11 years ago) positions it as a mature player in a space now crowded with tools like Sprinklr or Hootsuite.[2]

Quick Take & Future Outlook

Thismoment's Content Cloud remains relevant for enterprises prioritizing real-time, UGC-fueled engagement, but its growth may hinge on modern integrations (e.g., AI curation, TikTok/Gen Z sources) amid stagnant funding since 2014.[1][2] Trends like hyper-personalized sales enablement and video-first recruiting will shape its path, potentially driving acquisitions or revival if it adapts to post-cookie privacy shifts. Its influence could evolve from pioneer to niche acquirer, amplifying enterprise content ROI as brands demand closed-loop tools—echoing its founding vision of endless online engagement in a more fragmented digital world.[2][3][4]