THIS IS L is a technology company.
THIS IS L has raised $120K across 1 funding round.
THIS IS L has raised $120K in total across 1 funding round.
THIS IS L has raised $120K in total across 1 funding round.
THIS IS L's investors include 7percent Ventures, Anorak Ventures, Ascension Ventures, Matt Ocko, Fusion Fund, Gradient Ventures, Jude Gomila Rolling Fund, Locus Ventures, Menlo Ventures, Samsung NEXT Ventures, SLVC, UpHonest Capital.
This Is L is a natural feminine care brand offering organic cotton-based products like tampons, pads, and liners, with a social mission to donate items for every purchase to improve accessibility for girls and women in need.[1][2] Founded in 2011 in San Francisco, California, it raised $120K before being acquired by Procter & Gamble in February 2019, and continues partnerships like a five-year collaboration with Huru International to provide period supplies and menstrual health education in Kenya.[1]
The company serves women seeking clean, organic menstrual products while addressing global access gaps through donations and community programs, solving issues of affordability and availability in underserved areas.[1][2] Post-acquisition, it maintains growth via sustained social impact initiatives, such as employment opportunities and culturally tailored education.[1]
This Is L was founded in 2011 in San Francisco by entrepreneurs focused on natural feminine care, emerging from a need for organic cotton alternatives to conventional synthetic products.[1][2] The idea gained traction through its buy-one-donate-one model, directly tying sales to donations for period product accessibility worldwide.
Early milestones included building a portfolio of tampons, pads, and liners, securing $120K in funding, and culminating in its 2019 acquisition by Procter & Gamble, which amplified its scale while preserving its mission-driven core.[1] A pivotal moment was the 2024 celebration of five years partnering with Huru International in Kenya, emphasizing local cultural integration for sustainable change.[1]
This Is L rides the clean beauty and direct-to-consumer (DTC) wellness trend, blending e-commerce tech with social good in the $40B+ global feminine care market shifting toward sustainability and inclusivity.[1][4] Timing aligns with rising demand for organic products post-2010s clean label movement, amplified by P&G's acquisition amid corporate ESG pushes.
Market forces like e-commerce growth (SIC codes for online/mail-order retail) and period poverty awareness favor its model, influencing the ecosystem by normalizing donation-linked brands and partnering with NGOs for global education.[1][3] It pioneers tech-infused DTC in personal care, setting precedents for scalable impact in women's health.
Post-acquisition, This Is L is poised for expanded global reach under P&G, with ongoing partnerships signaling deeper NGO integrations and product innovation in sustainable menstrual tech.[1] Trends like AI-personalized wellness and circular economy packaging will shape its path, potentially evolving influence toward policy advocacy on period equity.
As a trailblazer in mission-driven feminine care, it exemplifies how DTC brands can scale impact, tying back to its origins in accessible organic solutions for lasting change.
THIS IS L has raised $120K across 1 funding round. Most recently, it raised $120K Seed in August 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2015 | $120K Seed | 7percent Ventures, Anorak Ventures, Ascension Ventures, Matt Ocko, Fusion Fund, Gradient Ventures, Jude Gomila Rolling Fund, Locus Ventures, Menlo Ventures, Samsung NEXT Ventures, SLVC, UpHonest Capital, Winklevoss Capital, Y Combinator, Russell Cook |