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Key people at THINK New Ideas.
THINK New Ideas delivers integrated marketing and communications solutions, specializing in the nascent field of “new media” advertising. The company builds essential digital presences for clients, focusing on the design and development of internet websites. Its approach centers on equipping businesses with the tools and strategies required to navigate and succeed within the evolving online landscape, offering comprehensive services that span creative development and digital execution.
The company was founded by Mr. Mednick, emerging prior to the late 1990s. His insight recognized the imperative for businesses to engage with the burgeoning internet, seeing the potential for digital platforms to transform advertising and client communication. This led to the formation of a firm dedicated to guiding enterprises through this technological shift, leveraging early expertise in digital channels to create impactful online strategies.
THINK New Ideas serves businesses aiming to establish or enhance their digital footprint and connect with audiences in the rapidly expanding online sphere. The company’s long-term vision positions it as a partner for clients seeking to leverage digital innovation to achieve their communication and marketing objectives. It remains focused on enabling enterprises to remain relevant and competitive in an increasingly digitized world.
Key people at THINK New Ideas.
Think New Ideas refers to multiple entities across search results, with the most prominent being an interactive advertising agency based in New York that merged with AnswerThink Consulting Group, and a promotional products company (dba Think Ideas) operating since 1917[2][3][5]. The advertising agency specialized in interactive marketing services for corporations, non-profits, and campaigns, while Think Ideas provides customizable promotional items like apparel, drinkware, and awards to promote brands and events[2][3][5]. These are not investment firms or high-growth tech startups but service-oriented businesses solving marketing and promotional needs for diverse clients, with no evident recent growth momentum in available data[2][3].
Note that similarly named companies like Think Company (a UI/UX consultancy for enterprises) and ThinkNew (a digital innovation agency) appear in results but do not match "THINK New Ideas" exactly[1][4].
The interactive advertising agency Think New Ideas Inc. emerged in New York as a specialist in interactive advertising before entering a merger agreement with AnswerThink Consulting Group Inc., a consulting firm, though exact founding year and founders are not detailed in records[2]. Separately, Think Ideas Corporation (Economy Novelty & Printing Enterprises Inc. dba Think Ideas) traces its roots to 1917, initially focusing on novelty printing and evolving into a provider of promotional products for trade shows, staff motivation, and brand promotion across industries like corporate, non-profits, politics, schools, museums, and entertainment[3][5]. No specific founders or pivotal early traction moments are highlighted beyond its long-standing operation and vast product database[3][5].
Think New Ideas and its variants ride trends in promotional marketing and interactive advertising, capitalizing on digital tools for brand visibility amid rising demand for customizable, event-driven merchandise[2][3][5]. Timing favors them as businesses shift to hybrid events and online promotion post-pandemic, with market forces like trade shows and corporate gifting boosting demand for quick, searchable product solutions[3][5]. They influence the ecosystem by enabling non-tech clients (e.g., museums, campaigns) to leverage basic digital catalogs for outreach, though their impact remains niche compared to pure tech players[3].
For Think Ideas, expansion into e-commerce trends and sustainable promotional products could drive growth, shaped by AI-personalized marketing and eco-conscious gifting[3][5]. The merged advertising arm may evolve within consulting, adapting to digital ad shifts. Their influence could grow modestly by integrating with modern platforms, reinforcing reliable promotion in a fragmented marketing landscape—echoing their core strength in turning ideas into tangible outreach since 1917[2][3][5].
