The Staubach Company
The Staubach Company is a company.
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Leadership Team
Key people at The Staubach Company.
The Staubach Company is a company.
Key people at The Staubach Company.
Key people at The Staubach Company.
The Staubach Company was a prominent U.S. commercial real estate firm founded by NFL legend Roger Staubach, specializing in tenant representation rather than landlord services. It provided comprehensive real estate services to corporate clients seeking office, leasing, or buying space, pioneering a client-focused model that disrupted the industry through integrity, innovation, and strategic tenant advocacy.[1][2][3] At its peak, the firm operated 60 offices nationwide with 1,600 employees, serving major clients like AT&T, McDonald's, and Kmart, before its 2008 acquisition by Jones Lang LaSalle (JLL) for $613 million.[1][3][4]
This tenant-centric approach addressed a key market gap, especially during Dallas's office boom and subsequent recession, empowering users over developers and driving rapid national expansion.[1][3]
Roger Staubach, the Dallas Cowboys quarterback who retired in 1980 after winning two Super Bowls, entered real estate in the early 1970s during NFL off-seasons at Henry S. Miller Company, learning the brokerage ropes.[1][3] In 1977, while still playing football, he partnered with developer Robert Holloway Jr. to launch The Staubach Company as a boutique venture blending development and tenant services.[1][2][3]
The pivotal shift came in 1982 when Staubach bought out Holloway amid an amicable split—Holloway focused on development, while Staubach emphasized tenant representation, inspired by an early experience prioritizing client needs over pushing specific properties.[1][3] Early traction built on Staubach's discipline from football, leading to organic growth as clients demanded expansion beyond North Texas; by the 2000s, international needs and JLL's U.S. ambitions culminated in the lucrative 2008 sale, with Staubach becoming JLL's executive chairman until 2018.[1][3][4]
While not a tech firm, The Staubach Company influenced the corporate real estate ecosystem supporting tech and business growth, especially in office-hungry hubs like Dallas during the 1980s-2000s boom.[1][3] It rode the wave of U.S. corporate expansion and relocations, capitalizing on market forces like the Texas oil recession's office glut, where tenant reps gained leverage.[3]
Timing was ideal: Staubach's 1977 launch predated the 1980s real estate surge, and its model aligned with globalization trends by 2008, when clients sought international deals—perfectly matching JLL's expansion.[1][4] Post-acquisition, it bolstered JLL's tenant rep platform, adding 1,000+ employees and 14 offices, enhancing services for tech-adjacent corporates in data centers and beyond.[4][6] Staubach's legacy shaped how firms support startup and tech scaling via optimized real estate strategies.
The Staubach Company's 2008 integration into JLL marked its evolution from boutique disruptor to global powerhouse, with Staubach's personal proceeds exceeding $100 million and ongoing influence via board roles until 2018.[1][3] Looking ahead, its tenant-first DNA endures within JLL's 33,700-employee operation, poised for hybrid work trends, AI-driven space optimization, and sustainability demands in post-pandemic real estate.[4]
Rising market forces like remote/hybrid models and data center booms will shape JLL-Staubach's path, amplifying its role in tech ecosystem infrastructure. Staubach's blueprint—from NFL field to $613 million exit—remains a masterclass in disciplined pivots, proving tenant advocacy's timeless edge in commercial real estate.[2][7]
