The State Plate is a technology company.
The State Plate has raised $180K across 1 funding round.
The State Plate has raised $180K in total across 1 funding round.
The State Plate has raised $180K in total across 1 funding round.
The State Plate's investors include Antler.
The State Plate is an e-commerce startup founded in 2020 that curates and delivers authentic regional Indian foods, including snacks, sweets, staples, spices, pickles, chutneys, beverages, and mouth fresheners from various states.[1][2][3] It serves consumers seeking nostalgic, traditional flavors unavailable in big-box stores, solving the problem of access to unbranded or hard-to-find ethnic products through a convenient online platform with both curated marketplace items and private-label offerings.[1][4][5] The company achieved early growth with over 35,000 orders across India, 45% month-on-month expansion, and 50% repeat customers before its acquisition by JustMyRoots in September 2023, after which its founders integrated into the acquirer's team.[1][5][6]
The State Plate was founded in August 2020 in Bengaluru, India, by Muskaan Sancheti and Raghav Jhawar, who started it from university dorm rooms amid a shared passion for regional food and culture.[2][4][5] The idea emerged from the founders' frustration with the unavailability of ethnic, hometown flavors in urban stores, prompting them to create a platform bridging consumers to nostalgic Indian delicacies.[5] Early traction came via bootstrapping, strong vendor relationships, and digital marketing on platforms like Facebook, leading to solid product-market fit; they featured on Shark Tank India Season 1, securing investment from Lenskart CEO Peyush Bansal, and raised pre-seed funding from Antler India at a nearly $2 million valuation to fuel private-label expansion and team growth.[1][4][5][6]
The State Plate rides the boom in e-commerce for regional and ethnic foods, tapping into India's massive unbranded F&B market and diaspora demand for authentic tastes amid urbanization and nostalgia-driven consumption.[1][5] Its timing aligned with post-2020 digital acceleration and investor interest in niche D2C foodtech, as seen in Shark Tank exposure and Antler funding during a funding-friendly landscape.[4][5][6] Market forces like rising intercity delivery needs and global Indian migration favor such platforms, influencing the ecosystem by organizing fragmented vendors, boosting private labels, and paving the way for consolidations like its JustMyRoots acquisition, which enhances non-perishable packaged foods globally.[1][6]
Post-acquisition, The State Plate operates under JustMyRoots, with founders Muskaan Sancheti and Raghav Jhawar managing it to expand regional offerings, private labels, and international reach for the diaspora.[1][6] Trends like D2C foodtech growth, AI-driven personalization in e-commerce, and premiumization of ethnic foods will shape its path, potentially amplifying influence through JustMyRoots' intercity logistics and partnerships (e.g., Sourav Ganguly's stake).[6] As a curated gateway to India's culinary diversity, it exemplifies how tech organizes tradition, positioning the combined entity to dominate niche F&B amid evolving consumer tastes.
The State Plate has raised $180K across 1 funding round. Most recently, it raised $180K Seed in October 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2021 | $180K Seed | Antler |