Direct answer: The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social is *not* a company — it is a business book by Jay Baer and Amber Naslund that prescribes organizational and social-media shifts for companies and teams[6][7].
High-Level Overview
- Concise summary: The NOW Revolution is a practical business book that outlines seven operational and cultural shifts organizations should adopt to become faster, more intelligent, and more social in a real‑time Web era; it focuses on social media, agile customer engagement, and operational changes rather than describing a single company or service[6][7].[6][7]
(If you intended an investment firm or a portfolio company profile, that does not apply directly to this title; below I provide the requested firm/company framing only if you want it applied to a specific firm or to companies that implement the book’s ideas.)
Origin Story
- Backstory: The book was authored by Jay Baer (a marketing and customer service strategist) and Amber Naslund (a social business leader and consultant). It grew from their professional experience helping brands adapt to social media and real‑time customer expectations; the book packages those insights into seven “shifts” organizations should make to be more responsive and socially engaged[6][7].[6][7]
Core Differentiators
- What makes the book notable:
- Practical playbook: Presents seven concrete shifts (operational and cultural) for companies to respond in real time rather than abstract theory[6][7].[6][7]
- Practitioner authors: Written by experienced social business practitioners (Baer and Naslund) who worked directly with companies on social strategy and customer service.
- Action orientation: Emphasizes process change and team behaviors (not just marketing tactics), making it useful for managers seeking operational change.
Role in the Broader Tech Landscape
- Trend it addresses: The book rides the trend of real‑time social media, customer empowerment via online channels, and demand for faster organizational responsiveness; it interprets social platforms as catalysts for broader operational and cultural change in companies[6][7].[6][7]
- Why timing matters: Published when social networks and real‑time customer expectations were reshaping corporate communications, it aimed to move businesses from slow, siloed processes to integrated, customer‑centric operations.
- Market forces: Rising customer expectations, instantaneous feedback loops, and the need for agile marketing and customer service favor the book’s prescriptions.
Quick Take & Future Outlook
- What's next for the ideas in the book: The core recommendations — real‑time responsiveness, integrated cross‑functional teams, empowered frontline staff, and social‑centric processes — remain relevant and have evolved into broader practices such as social customer care, customer experience (CX) ops, and integrated digital ops. Organizations that continue to adopt these practices will benefit from faster feedback loops and improved customer relationships.[6][7]
- Trends that will shape adoption: Automation and AI for social engagement, unified customer data platforms, and increased regulatory focus on digital communications will influence how the book’s shifts are implemented in practice.
If you want a firm-style or portfolio-company-style profile (mission, investment philosophy, product, growth, etc.), tell me which organization you meant — for example, a specific investment firm, a startup that implements the NOW Revolution ideas, or a company named “NOW” or “Revolution” — and I will draft a tailored profile.
