The Mashina is a technology company.
The Mashina has raised $800K across 1 funding round.
The Mashina has raised $800K in total across 1 funding round.
The Mashina has raised $800K in total across 1 funding round.
The Mashina is a wearable technology company specializing in smart apparel that integrates electronics to extend human capabilities through fashion. It serves consumers interested in fashion tech by creating garments that blend technology seamlessly with everyday wear, aiming to enrich user experience rather than disrupt it. The company is known for products like the MIDI Controller Jacket and OBE (Out of Body Experience) jacket, which incorporate sensors and actuators such as accelerometers and vibration motors. Despite early challenges with product delivery, Machina continues to develop its wearable tech and update its software, maintaining a global presence in Mexico City, San Francisco, Taipei, and Miami[2][5][6][7].
Founded in 2011 by Linda Franco, Antonio Perdigón, and Daniel Fernández de Córdova, Machina emerged from a vision to fuse fashion and technology innovatively. The founders brought creative and technical expertise to the company, which was accelerated by programs like Highway1 and Wayra. Early traction included a Kickstarter campaign for the MIDI Controller Jacket, which received positive attention for its novel approach to controlling music through clothing, though it faced delays. Since then, Machina has shifted focus toward more advanced wearable tech like the OBE jacket, aiming to integrate immersive virtual reality experiences with fashion[2][5].
Machina rides the growing trend of wearable technology merging with fashion, a sector gaining momentum as consumers seek devices that blend seamlessly with lifestyle and self-expression. The timing is critical as advances in miniaturized sensors, flexible electronics, and VR/AR create new opportunities for immersive and interactive apparel. Market forces such as increasing demand for smart clothing in entertainment, fitness, and virtual experiences favor Machina’s approach. By pushing the boundaries of fashion tech, Machina influences the ecosystem by inspiring innovation in how technology can be embodied and personalized through clothing[5][6].
Looking ahead, Machina aims to launch its OBE technology fully, which could redefine virtual reality interaction through wearable garments. Trends in augmented reality, haptics, and smart textiles will shape their journey, potentially expanding their influence beyond fashion into immersive experiences and digital interaction. As costs of wearable tech decrease and consumer acceptance grows, Machina’s vision of integrating technology as a natural extension of the body positions it well for future growth and innovation in the fashion tech space[5].
In sum, Machina stands at the intersection of fashion and technology, pioneering wearable devices that enhance human experience while maintaining style and sustainability, poised to shape the future of smart apparel.
The Mashina has raised $800K across 1 funding round. Most recently, it raised $800K Seed in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $800K Seed |