The Many

The Many is an independent, full-service advertising agency delivering strategic, creative, content, and media solutions to brands. The agency differentiates itself through a "participation" model, engaging audiences beyond traditional advertising consumption to foster active brand involvement. Their integrated approach aims to build impactful campaigns.

Christian Jacobsen, a cofounder and strategy partner, conceived the agency's foundational idea in the mid-2000s. Established in 2010 in Venice Beach, California, initially as Mistress, the company arose from an insight into the evolving landscape of audience engagement, recognizing the need for brands to move beyond passive viewership. This vision shaped their unique methodology.

The company serves diverse brands, helping them cultivate meaningful audience connections. The Many's long-term vision centers on enabling brands to thrive where consumers actively participate in brand narratives, embodying their mantra, "We Don't Do Passive." They aim to continually shape advertising through dynamic engagement strategies.