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§ Private Profile · New York City, NY, USA
The Lasso is a technology company.
LASSO develops a comprehensive software platform specifically for the live events and entertainment industry. Its core product streamlines operational workflows through integrated modules encompassing event management, crew scheduling, inventory tracking, and financial oversight. This platform centralizes diverse production facets, enhancing efficiency for event companies.
LASSO was founded by Clay Sifford, an entrepreneur stemming from the live event production sector. His direct experience illuminated pervasive inefficiencies and fragmented management within the industry. This insight drove the creation of a unified system to effectively manage staff, resources, and finances for event operations.
The platform serves diverse clientele within the live events ecosystem, including production companies, event staff, universities, and audiovisual crews. LASSO's vision is to empower event professionals by minimizing operational complexities and optimizing resource allocation. The company aims to facilitate high-quality experiences, becoming a vital operational backbone for the industry.
The Lasso has raised $21.8M across 3 funding rounds.
The Lasso has raised $21.8M in total across 3 funding rounds.
The Lasso has raised $21.8M in total across 3 funding rounds.
The Lasso's investors include Crosslink Capital, Contour Venture Partners, FinTech Collective, Norwest Venture Partners, Omar El-Ayat.
The Lasso has raised $21.8M across 3 funding rounds. Most recently, it raised $9.8M Seed in July 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 15, 2024 | $9.8M Seed | Crosslink Capital | — | Announced |
| Jul 1, 2024 | $10M Series A | — | Contour Venture Partners, Crosslink Capital, FinTech Collective, Norwest Venture Partners, Omar EL Ayat | Announced |
| Nov 1, 2020 | $2M Seed | — | Contour Venture Partners, FinTech Collective | Announced |
Lasso Technologies is an Industrial IoT company founded in 2008, specializing in integrated telematics systems that combine hardware like sensors, GPS, RFID, and mesh technologies with web-based software, communicating over satellite, cellular, or Wi-Fi networks for a unified interface.[1][2][3] It serves industries including oil & gas, chemicals, transportation & logistics, construction, government, food & beverage, and agriculture by providing real-time asset tracking, health monitoring, location, and utilization data to enable efficient, proactive operations and better decision-making through superior data insights.[1][3]
The platform addresses challenges like shipment tracking for perishable goods, fleet management, security via geofencing and temperature alerts, route optimization, and driver behavior monitoring, all centralized for operational efficiency.[3] With headquarters in Dallas, Texas, and under 25 employees, it generates less than $5 million in revenue, emphasizing durable products, long-term relationships, and customized solutions for complex needs.[2]
Lasso Technologies was founded in 2008 as an Industrial IoT innovator focused on telematics solutions.[1][2] Little public detail exists on specific founders or key partners, but the company emerged amid growing demand for integrated tracking in remote and harsh environments, leveraging early advancements in sensors and wireless networks.[1] Early traction came from serving diverse global industries facing operational inefficiencies, such as real-time monitoring of assets in oil & gas and logistics, evolving into a comprehensive platform that coalesces multiple data streams for strategic insights.[1][3] Pivotal moments include expanding to support proactive decision-making across sectors like agriculture and construction, building a reputation for reliable, client-specific innovations.[1]
(Note: Search results distinguish this Lasso from unrelated entities like Lasso Security (LLM cybersecurity, lasso.security) or LASSO event software (lasso.io), confirming lasso.com as the core Industrial IoT firm.[1][2][3][4][5])
Lasso rides the Industrial IoT and telematics wave, capitalizing on trends like real-time data analytics and edge computing for supply chain resilience amid global disruptions.[1][3] Timing aligns with post-2008 growth in wireless tech and satellite connectivity, now amplified by 5G and AI-driven predictive maintenance, favoring remote asset management in energy, logistics, and agriculture.[1][2][3] Market forces like rising fuel costs, regulatory pressures for safety/emissions, and perishable goods logistics (e.g., food security) boost demand for its geofencing, temperature monitoring, and fleet optimization.[3] It influences the ecosystem by enabling proactive operations for underserved industrial players, fostering efficiency in fragmented sectors without dominating like larger IoT giants.[1]
Lasso's niche in rugged, integrated telematics positions it for growth as Industrial IoT adoption surges with AI integration for predictive analytics and autonomous fleets. Expect expansion into emerging areas like sustainable agriculture tracking and EV fleet management, driven by trends in 5G/satellite networks and ESG compliance. Its influence may evolve through deeper partnerships in energy transitions, scaling customized solutions while maintaining a lean, client-focused model—reinforcing its role as a reliable enabler of data-driven industrial efficiency.[1][3]