The Greenbaum Foundation

The Greenbaum Foundation is a philanthropic entity dedicated to addressing the global crisis stemming from industrial animal agriculture, focusing its initiatives on animal advocacy and plant-based nutrition. It systematically supports projects that highlight the severe consequences of factory farming on animal welfare, human health, and the environment. The Foundation actively utilizes media and film as a strategic instrument, producing and funding impactful documentaries to educate the public and drive societal change towards more sustainable food systems.

Jim Greenbaum established the Foundation, driven by the profound insight that ignoring widespread suffering is not an option. His background as an Executive Producer of groundbreaking documentaries naturally informed the Foundation's unique approach to advocacy through powerful visual storytelling. This deliberate choice reflects a commitment to leveraging compelling narratives to expose issues and inspire a shift in public consciousness.

The Foundation’s work benefits animals subjected to industrial farming practices, individuals seeking healthier dietary choices, and the broader environmental landscape. Its long-term vision is to foster comprehensive food system transformation, encouraging a global transition to plant-forward diets and humane treatment of animals. The Greenbaum Foundation strives to catalyze a future where food production aligns with planetary health and ethical considerations.