The Garage Soho

The Garage Soho operates as an early-stage investor and brand builder, providing capital and strategic support to burgeoning businesses. The firm focuses specifically on technology-enabled consumer brands at the pre-Series A stage, offering comprehensive assistance in brand strategy, creative development, and media partnerships to help its portfolio companies establish and scale their market presence.

Founded in 2014, The Garage Soho was established by Sir John Hegarty, co-founder of the influential advertising agency BBH, and Tom Teichman, a notable early investor known for his involvement with companies like Not on the High Street. Their combined insight recognized a critical need to merge seasoned brand-building expertise with targeted early-stage investment, providing founders with more than just capital but also invaluable guidance to navigate competitive markets.

The company serves a distinct client base of innovative pre-Series A technology-enabled consumer brands seeking to refine their identity and accelerate growth. The Garage Soho envisions itself as a catalyst, empowering these brands to realize their full potential by integrating deep industry knowledge and creative acumen, ultimately shaping the next generation of successful consumer enterprises.