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Key people at THE EMBASSIES OF GOOD LIVING.
THE EMBASSIES OF GOOD LIVING develops a global, intergenerational hospitality concept that redefines living environments. It builds a network of premium residences featuring individual apartments, private members' clubs with wellness facilities, and public spaces designed to foster social interaction. The concept integrates bespoke services and curated programming, enabling residents to access familiar standards and amenities across various international locations, encouraging a nomadic lifestyle within its growing network.
Jan Garde co-founded the company around 2022, with Henning Weiß contributing significantly to the design execution. Garde’s insight stemmed from his observations of traditional retirement homes, particularly after his grandparents moved into such facilities. Recognizing a fundamental need to redesign the experience of aging, he leveraged his two decades of experience in advertising, marketing, and customer experience to envision a model that emphasizes dignity, well-being, and genuine social connection.
The company serves a broad demographic, attracting curious and engaged individuals across multiple generations, from their twenties to their seventies, who seek autonomy, community, and rich experiences. Its vision is to create inviting, multi-generational spaces that challenge conventional notions of later life, allowing individuals to actively look forward to their future. THE EMBASSIES aims to establish a worldwide presence, offering a flexible and inspiring alternative to traditional living models.
Key people at THE EMBASSIES OF GOOD LIVING.
THE EMBASSIES OF GOOD LIVING is a Swiss-founded hospitality company offering high-end, intergenerational co-living residences that redefine aging as an exciting, urban lifestyle phase for over-sixties and lifestyle-driven adults.[1][2][4] It provides dignified serviced living with social communities, wellness facilities, and global reciprocity across locations, fostering idea-sharing, learning, and high standards without age-related decline.[2][5] Targeting sophisticated clients seeking inclusion, optional services, and cultural immersion, it solves isolation and outdated retirement stereotypes by creating vibrant, street-level spaces blending residents, members, and visitors of all ages.[1][2]
The company emphasizes quality of life as ageless, with amenities like lounges, gardens, bakeries, and classes to encourage interaction and personal growth, positioning itself as an incubator for human experience rather than traditional senior care.[2]
Founded in Zurich, Switzerland, in 2018 by Jan Garde, who brought over 15 years of marketing and customer experience design expertise from various organizations.[1] Co-founder James Bryan Graves, a U.S.-born software engineer, relocated to the Netherlands in 2009 and established Hackers & Founders Amsterdam, a hub for entrepreneurs and programmers, adding tech-savvy community-building to the venture.[1] The idea emerged from a vision to transform post-work life into an anticipated journey, rejecting "forced bingo nights" for freedom, comfort, and urban sophistication, as articulated by Garde and co-founder Henning Weiss.[1]
Key supporters include advisor Eva Maria Riegel, founder of EMR Advisory for agile marketing strategies, and mentor Chip Conley, hospitality expert and "Modern Elder" author.[1] Backed by figures like Christian Knörle from Porsche's Company Building, it gained early conceptual traction as a global hospitality concept.[1][3]
THE EMBASSIES rides the silver economy trend—global population aging (e.g., over-sixties growing rapidly)—by blending hospitality tech with wellness and community platforms, though rooted in serviced living rather than pure software.[2][4] Timing aligns with post-pandemic demand for social reconnection and urban co-living innovations, amplified by remote work enabling global mobility for retirees.[2] Market forces like rising longevity, wealth among seniors, and rejection of institutional care favor its upscale model, influencing the ecosystem by pioneering "ageless" hospitality that could inspire proptech integrations for smart residences and AI-driven personalization.[1][3]
It humanizes aging in a tech-driven world, potentially partnering with developer communities via founders' networks to enhance resident apps or virtual events.[1]
Expansion into more global locations with reciprocity will accelerate, capitalizing on demographic shifts and luxury wellness booms to scale from Switzerland to key urban hubs.[2][4] Trends like AI wellness tools, sustainable living, and hybrid intergenerational models will shape it, evolving influence toward a dominant "good life" network that redefines retirement real estate. As originator of dignified co-living for the discerning elderly, THE EMBASSIES positions aging not as decline, but as the most exciting chapter—where life never gets old.[2][5]
