The Button Corporation

The Button Corporation is a technology company.

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Updated: Mar 22, 2026 ·

About

The Button Corporation designs and manufactures premium, handmade gaming hardware accessories in the USA. Specializing in custom buttons and components for modern gaming devices like SwitchButtons and DeckButtons, their offerings provide aftermarket modifications. These are engineered for superior materials, precise fit, and an enhanced tactile experience.

Established around 2013, The Button Corporation originated from the insight that stock gaming hardware could be improved via bespoke components. This led to developing custom buttons, meeting market demand for higher quality, better-feeling, and more durable alternatives. The company built its foundation by creating tailored modifications that elevate player interaction.

The company primarily serves enthusiastic gamers seeking to personalize and upgrade their portable gaming devices. Its products attract a discerning audience looking for premium feel and improved hardware performance. The Button Corporation’s vision is to continually innovate, aiming to be the premier provider of specialized button solutions for the evolving gaming technology landscape.

Recent News & Mentions

May 1, 2015FundingThe Button Corporation - Seed Feb 1, 2014FundingThe Button Corporation - Seed

Financial History

The Button Corporation has raised $4.0M across 2 funding rounds. Most recently, it raised $3.0M Seed in May 2015.

Total Raised

$4.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
May 1, 2015	$3.0M Seed
Feb 1, 2014	$1.0M Seed

Financial History

The Button Corporation has raised $4.0M across 2 funding rounds.

Total Raised

$4.0M

Valuation

N/A

Deep Dive

Button (also styled Button Inc. or usebutton) is a mobile commerce optimization platform that helps brands, publishers, and creators drive higher mobile conversions and revenue using deep linking, identity, and machine‑learning optimization technologies[5][2].

High‑Level Overview

For a portfolio company format: Button builds a *mobile commerce optimization platform* that embeds commerce actions and deep links inside apps, websites, and creator/publisher workflows to convert browsing into purchases and app events (downloads, re‑engagement)[5][1].- Who it serves: large brands, retailers, publishers, affiliate and creator marketing programs, and app marketers seeking to increase mobile conversions and attributable revenue[5][2].- Problem it solves: fragmentation of mobile journeys (poor deep linking, attribution gaps, and declining cookie reliability) that causes lost conversions and poor ROI for mobile marketing; Button provides identity, deep linking and cookieless personalization to lift conversion and attribution[5][1][3].- Growth momentum: founded mid‑2010s, Button has raised multiple venture rounds (total funding reported ~\$64M) and reports billions in commerce driven through its platform while expanding product lines for publishers, advertisers and creators and adding AI/cookieless features[1][2][3].

Origin Story

Founding year and early dates: Button was founded around 2013–2014 and is headquartered in the U.S. (sources list New York/Greenwich, CT as HQ locations)[1][2][3].- Founders/background and early idea: public profiles describe Button emerging to solve mobile commerce friction—specifically enabling seamless transitions from discovery to purchase inside mobile apps via deep linking and partnership infrastructure (affiliate/creator monetization) rather than purely ad‑centric funnels[5][2].- Early traction/pivots: Button gained traction by driving measurable commerce for partners and scaling affiliate/creator programs; by 2022–2023 the company reported multiple billions in commerce driven and promoted cookieless personalization and PostTap app solutions as major growth vectors[1][3][5].

Core Differentiators

Deep linking + identity: focuses on robust deep linking and identity solutions that preserve attribution and conversion across app/web boundaries[5][2].- Commerce partner network: built to connect brands, publishers and creators into a partnership/affiliate ecosystem enabling publishers to monetize and brands to access new inventory and creator channels[5][1].- Cookieless / ML optimization: product positioning emphasizes cookieless personalization and machine‑learning optimization for mobile taps and journeys, addressing privacy shifts in the ad ecosystem[3][5].- No‑code marketer UX: emphasizes no‑code tools for marketers to create optimized links and campaign flows, lowering operational friction for adoption[5].- Track record: reported billions of dollars in commerce driven and venture funding from well‑known VCs, indicating scale and investor confidence[1][2].

Role in the Broader Tech Landscape

Trend alignment: Button rides the convergence of affiliate/creator commerce, mobile‑first shopping, and privacy‑driven adtech (cookieless identity and attribution). These trends amplify the need for link-level solutions and publisher monetization beyond traditional cookies[5][3].- Timing: as mobile traffic and in‑app commerce increase and third‑party cookies deprecate, demand for robust deep linking and cookieless attribution has grown—creating a favorable market window for Button’s products[3][5].- Market forces: growth in creator commerce, increased investment in app experiences, and retailer emphasis on first‑party data and direct monetization support Button’s value proposition[1][5].- Influence: by enabling publishers and creators to better monetize and brands to attribute mobile conversions, Button helps shift marketing budgets toward partnership and creator channels and advances standards for mobile attribution and post‑tap optimization[5][2].

Quick Take & Future Outlook

What’s next: continued expansion of AI/cookieless optimization features, deeper creator and publisher product suites, and international growth appear likely given product positioning and past funding/announcements[3][1][5].- Shaping trends: Button will be influenced by evolving privacy regulations, platform deep‑linking standards, and the maturation of creator commerce; success will depend on maintaining strong partner integrations and attribution fidelity.- Potential outcomes: Button can strengthen its role as a plumbing layer for mobile commerce (linking discovery to purchase) or be absorbed into larger martech/adtech platforms if consolidation accelerates; its independent path depends on sustained network effects among brands, publishers and creators[5][1].

Quick reminder: the above synthesis draws on Button’s company site and third‑party business profiles reporting founding, funding, product focus and claimed commerce metrics[5][1][2]. If you want, I can expand any section with a timeline of funding and product launches, a list of notable customers/partners, or a short SWOT analysis.

Sources

Frequently Asked Questions

How much funding has The Button Corporation raised?

The Button Corporation has raised $4.0M in total across 2 funding rounds.