The BrainTrust Fund

The BrainTrust Fund I operates as a venture capital firm specializing in investments across the beauty and wellness sectors. It identifies and backs breakthrough products and services, emphasizing commercial and cultural leadership within both business-to-business and direct-to-consumer markets. The fund’s strategic approach targets inclusive founding teams developing offerings with broad market appeal.

The fund was established in October 2021 by co-founders Kendra Bracken-Ferguson and Lisa Stone, evolving from the broader BrainTrust Founders Studio initiative. Bracken-Ferguson, known for her leadership at Carmell Corporation and as founder of BrainTrust Agency, partnered with Stone, who serves as Chief Investment Officer for the fund. Their combined experience informed the insight to create a dedicated investment vehicle supporting diverse entrepreneurs in the beauty and wellness industry.

The BrainTrust Fund I’s portfolio companies serve a diverse customer base seeking innovative and accessible beauty and wellness solutions. The fund envisions a future where overlooked founders receive the capital and strategic guidance necessary to scale their ventures successfully. Its long-term goal is to champion inclusivity and drive significant market impact within the beauty and wellness landscape.