The Boston Calendar/Joyraft is a company.
Key people at The Boston Calendar/Joyraft.
The Boston Calendar/Joyraft was founded by Jeff Scherer (Founder and CEO).
The Boston Calendar/Joyraft is a technology and media company based in Boston, Massachusetts, that operates a popular event discovery platform focused on the Boston area. Their product, Joyraft, is an app and web platform that helps users discover and engage with local events and experiences such as parties, mini golf, museum events, and dining experiences. It serves residents and visitors looking for curated, fun, and unique activities in Boston, solving the problem of event discovery by aggregating and curating local happenings in an easy-to-use interface. The platform also connects users with like-minded locals and allows event hosts to promote their events effectively. The Boston Calendar/Joyraft has gained significant traction with hundreds of thousands of monthly users and a strong presence among young adults, especially women aged 25-34[1][2][4].
The Boston Calendar, which created Joyraft, has been sharing events in Boston since 2013. The founders aimed to provide a better way for people to find events that "don’t suck," focusing on quality and curated experiences. The idea emerged from the need to make event discovery more accessible and enjoyable, moving beyond generic listings to a platform that highlights the best local activities. Over time, the platform evolved to include Joyraft, a mobile app that enhances event discovery with social features like seeing friends’ interests and creating collections of saved events. The company remains relatively small with about 8 employees but has grown its user base and event host network substantially[1][2].
The Boston Calendar/Joyraft rides the trend of hyperlocal event discovery and social engagement apps, which have grown in importance as consumers seek personalized and community-driven experiences. The timing is favorable due to increased demand for local entertainment post-pandemic and the rise of mobile-first event planning tools. Market forces such as the growth of experiential spending and social media integration work in their favor. By providing a platform that connects users with local culture and businesses, they influence Boston’s startup and event ecosystems by driving attendance, supporting local businesses, and fostering community engagement[1][4].
Looking ahead, The Boston Calendar/Joyraft is poised to deepen its market penetration in Boston and potentially expand its model to other cities. Trends shaping their journey include increased mobile event planning, AI-driven personalization, and enhanced social features to boost user engagement. Their influence may evolve as they leverage data analytics to better match users with events and expand advertising solutions for hosts. Continued growth depends on maintaining a curated, high-quality experience while scaling their network and technology platform to meet evolving consumer expectations[1][4][5].
Key people at The Boston Calendar/Joyraft.
The Boston Calendar/Joyraft was founded by Jeff Scherer (Founder and CEO).
