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Key people at The Bloc Group.
The Bloc is a health-native agency that constructs and deploys marketing and medical communications powered by its proprietary BE-COMMS® (Behaviorally Enriched Communications) operating system. This technical approach integrates award-winning creativity with scientific expertise, aiming to foster effective communications designed specifically to drive measurable, real-life behavior change within the health sector for lasting impact globally.
The agency was co-founded in July 2000 by Susan Miller Viray and Rico Viray, who established The Bloc with an underlying ethos built on P.R.I.D.E. (Passion, Respect, Innovation, Dedication, and Excellence). Their founding insight centered on the need for a specialized communications partner within the health industry, one capable of translating complex scientific understanding into compelling messages that genuinely influence patient and healthcare professional actions.
The Bloc serves a global clientele, predominantly comprising pharmaceutical companies and health organizations seeking to enhance public health and patient outcomes through targeted communication strategies. Its enduring mission, "Be Great To Do Good," reflects a commitment to producing work that is not only creatively impactful but also profoundly behavior-changing, ultimately contributing positively to global health and welfare.
The Bloc (also known as The Bloc Group in some contexts) is a global, independent health-native creative agency specializing in marketing and medical communications for the healthcare sector. Founded in 2000, it focuses on driving real-life behavior change through its proprietary BE-COMMS® (Behaviorally Enriched Communications) operating system, combining creativity, scientific expertise, and local market knowledge to serve clients worldwide across 20+ locations.[1][3][5][6] With a mission of "Be Great to Do Good," it builds brands and experiences that promote good health, positioning itself as the most awarded independent health creative agency in the US, with estimated annual revenue of $75.1M and operations spanning North America, Europe, AMEA, and beyond.[1][4][5]
As a service provider rather than an investment firm or startup, The Bloc supports pharmaceutical, biotech, and wellness clients by addressing challenges in HCP/patient/consumer promotion, digital multichannel strategies, analytics, and global branding. It influences the startup ecosystem indirectly through partnerships with innovative health tech and pharma ventures, leveraging its network like BlocPartners for scalable, effective communications that accelerate market adoption and behavior change.[1][3][6]
The Bloc was co-founded in July 2000 in New York by Susan Miller Viray and Rico Viray, who envisioned a women-owned, independent agency prioritizing passion, respect, integrity, diversity, and excellence (P.R.I.D.E.).[1][8] Susan, a recognized industry leader, laid the foundational culture, while Rico drove the creative vision for a collaborative space fostering caring talent.[8] Starting as a US-focused health creative agency, it evolved into a global network, becoming a founding member of BlocPartners, the leading alliance of independent health agencies.[1][4]
Key milestones include 25 years of operation by 2025, expansions via acquisitions in late 2023, integration in 2024, and a new London office in 2025 with strategic hires under Global CEO & President Jennifer (last name not specified in sources).[5][8] Under Jennifer's leadership, it transformed into a fully integrated global entity, emphasizing behavioral science and omnichannel solutions amid shifting health markets.[5][8]
The Bloc rides the wave of health tech and digital health transformation, where behavior change is critical for adopting AI-driven therapeutics, telehealth, and personalized medicine amid post-pandemic shifts toward omnichannel engagement.[3][5][6] Timing is ideal as pharma and biotech startups face regulatory pressures, reimbursement hurdles, and the need for data-backed communications—trends amplified by aging populations and rising wellness demands.[1][6]
Market forces like globalization of health innovation and demand for evidence-based marketing favor its model, enabling startups to scale HCP/patient adoption efficiently. It influences the ecosystem by powering "meaningful and exciting work" for innovative clients, fostering a network that bridges creativity with science to shape healthier outcomes globally.[4][5]
The Bloc is poised for accelerated growth through its 2025 London expansion and BE-COMMS® enhancements, targeting deeper penetration in Europe and AMEA while scaling for AI-integrated health campaigns. Trends like behavioral AI, personalized therapeutics, and sustainable health access will shape its trajectory, amplifying influence via strategic acquisitions and tech-health partnerships.[5]
As a pioneer in health-native communications, its independent edge positions it to lead behavior-change innovation, evolving from US powerhouse to indispensable global ally—cementing healthy change as health tech redefines possibilities.[3][6]
Key people at The Bloc Group.
