The baker’s dozen is a technology company.
The baker’s dozen has raised $9.0M across 2 funding rounds.
The baker’s dozen has raised $9.0M in total across 2 funding rounds.
The Baker's Dozen is an artisan bakery chain founded in 2012 in Gujarat, India, specializing in freshly baked European-style breads, sourdoughs, cookies, sponge cakes, snacks, and premixes with no artificial preservatives or chemicals.[1][2][3] It serves retail consumers through its own branded stores, online platforms, partner offline stores, q-commerce, and food delivery services like dark stores, primarily in the food and beverage sector across over 20 cities in India.[1][2][3] The company solves the demand for authentic, healthier indulgence foods by using high-quality ingredients and innovative tech like modified atmosphere packaging to extend shelf life while preserving freshness, alongside backend systems for demand forecasting and waste reduction.[2] With $9M raised (latest $4M seed round about a year ago), it has scaled 5X post-Covid by pivoting to an online-first model (now ~85% of sales), positioning it for growth in India's $12B bakery market by 2027.[1][2]
The Baker's Dozen emerged in 2012 in Ahmedabad, Gujarat, as a neighborhood artisan bakery committed to chemical-free, preservative-free products inspired by authentic European baking.[1][3] Founders Sneh and Aditi leveraged international technology early on, becoming India's first bakery brand to adopt modified atmosphere packaging for shelf-life extension, paired with a modular centralized manufacturing facility.[2] A pivotal moment came during Covid, when offline sales (~80% pre-Covid) were hit hard; the founders pivoted aggressively to online channels, q-commerce, and dark stores, achieving nearly 5X growth while building traceability and demand estimation tech.[2] This resilience fueled expansion to pan-India presence in 20+ cities and attracted investors like Fireside Ventures.[2]
The Baker's Dozen rides the wave of tech-enabled food transformation in India, blending foodtech with consumer trends toward healthier, indulgent snacks amid rising e-grocery and q-commerce adoption post-Covid.[2] Timing aligns with a $12B bakery market by 2027, fueled by urban demand for premium, traceable products and global shifts to permissible indulgences.[2] Market forces like online pivots (e.g., dark stores) and supply chain tech favor its model, distinguishing it from traditional offline bakeries.[2] It influences the ecosystem by proving tech scalability in legacy food categories, inspiring investor interest in food & beverage startups via collections like CB Insights' Food & Meal Delivery and Food & Beverage lists.[1]
Next steps include R&D expansion, C-suite strengthening, marketing push, distribution growth, and tech upgrades, targeting continued high-velocity scaling in the booming Indian bakery space.[2] Trends like q-commerce acceleration, health-focused snacking, and supply chain digitization will propel it, potentially capturing more of the $12B market.[2] Its influence may evolve from regional disruptor to national leader, setting benchmarks for tech in artisanal food—exemplifying how a "baker’s dozen" of innovation turns traditional craft into scalable success.[1][2]
The baker’s dozen has raised $9.0M in total across 2 funding rounds.
The baker’s dozen's investors include Fireside Ventures.
The baker’s dozen has raised $9.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in January 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2024 | $4.0M Seed | Fireside Ventures | |
| Jul 1, 2022 | $5.0M Seed | Fireside Ventures |