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§ Private Profile · 1F, Core House, Off C G Road, Near Parimal Garden, Near Apollo City Centre Hospital, Diva Hospital lane, Ellisbridge, Ahmedabad. Gujarat - 380006. India.
The baker’s dozen is a technology company.
The Baker's Dozen is an artisan bakery brand specializing in hand-crafted sourdough breads and a wider array of bakery products including cakes, cookies, and crackers. The company emphasizes using natural ingredients and traditional processes to deliver authentic baked goods. Their core offering centers on making high-quality, European-style bread accessible to a broad market through careful preparation and ingredient selection.
The company was founded in 2013 by Aditi Handa and Sneh Jain. Their foundational insight was to reintroduce the ancient goodness of sourdough bread to the Indian household, making it an everyday staple rather than an exclusive item. Aditi Handa, a Sourdough Master, honed her craft with diplomas from the International Culinary Institute in New York and Le Cordon Bleu in Paris, while Sneh Jain, an IIM Ahmedabad graduate, provides the business acumen.
Serving consumers across numerous Indian cities, The Baker's Dozen distributes its products through its own retail outlets, various trade stores, and major e-commerce platforms. The company's vision extends beyond mere commerce, aiming to foster a culture of daily goodness with simple, honest products. They are committed to authenticity and sustainability, envisioning continued expansion of their product range and customer base.
The baker’s dozen has raised $13.0M across 3 funding rounds.
The baker’s dozen has raised $13.0M in total across 3 funding rounds.
The baker’s dozen has raised $13.0M across 3 funding rounds. Most recently, it raised $4.0M Other Equity in January 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 11, 2024 | $4M Venture Round | Sumit Keshan | Prayag Mohanty, Mirabilis Investment Trust, SHE Capital | Announced |
| Jan 1, 2024 | $4M Seed | — | Fireside Ventures | Announced |
| Jul 1, 2022 | $5M Seed | Fireside Ventures | — | Announced |
The baker’s dozen has raised $13.0M in total across 3 funding rounds.
The baker’s dozen's investors include Sumit Keshan, Prayag Mohanty, Mirabilis Investment Trust, She Capital, Fireside Ventures.
The Baker's Dozen is an artisan bakery chain founded in 2012 in Gujarat, India, specializing in freshly baked European-style breads, sourdoughs, cookies, sponge cakes, snacks, and premixes with no artificial preservatives or chemicals.[1][2][3] It serves retail consumers through its own branded stores, online platforms, partner offline stores, q-commerce, and food delivery services like dark stores, primarily in the food and beverage sector across over 20 cities in India.[1][2][3] The company solves the demand for authentic, healthier indulgence foods by using high-quality ingredients and innovative tech like modified atmosphere packaging to extend shelf life while preserving freshness, alongside backend systems for demand forecasting and waste reduction.[2] With $9M raised (latest $4M seed round about a year ago), it has scaled 5X post-Covid by pivoting to an online-first model (now ~85% of sales), positioning it for growth in India's $12B bakery market by 2027.[1][2]
The Baker's Dozen emerged in 2012 in Ahmedabad, Gujarat, as a neighborhood artisan bakery committed to chemical-free, preservative-free products inspired by authentic European baking.[1][3] Founders Sneh and Aditi leveraged international technology early on, becoming India's first bakery brand to adopt modified atmosphere packaging for shelf-life extension, paired with a modular centralized manufacturing facility.[2] A pivotal moment came during Covid, when offline sales (~80% pre-Covid) were hit hard; the founders pivoted aggressively to online channels, q-commerce, and dark stores, achieving nearly 5X growth while building traceability and demand estimation tech.[2] This resilience fueled expansion to pan-India presence in 20+ cities and attracted investors like Fireside Ventures.[2]
The Baker's Dozen rides the wave of tech-enabled food transformation in India, blending foodtech with consumer trends toward healthier, indulgent snacks amid rising e-grocery and q-commerce adoption post-Covid.[2] Timing aligns with a $12B bakery market by 2027, fueled by urban demand for premium, traceable products and global shifts to permissible indulgences.[2] Market forces like online pivots (e.g., dark stores) and supply chain tech favor its model, distinguishing it from traditional offline bakeries.[2] It influences the ecosystem by proving tech scalability in legacy food categories, inspiring investor interest in food & beverage startups via collections like CB Insights' Food & Meal Delivery and Food & Beverage lists.[1]
Next steps include R&D expansion, C-suite strengthening, marketing push, distribution growth, and tech upgrades, targeting continued high-velocity scaling in the booming Indian bakery space.[2] Trends like q-commerce acceleration, health-focused snacking, and supply chain digitization will propel it, potentially capturing more of the $12B market.[2] Its influence may evolve from regional disruptor to national leader, setting benchmarks for tech in artisanal food—exemplifying how a "baker’s dozen" of innovation turns traditional craft into scalable success.[1][2]