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TeamGenius develops and provides a comprehensive player evaluation software designed for sports organizations. This platform streamlines and digitizes critical processes such as tryouts, camps, and ongoing player feedback, offering tools that facilitate efficient data collection, analysis, and communication. It aims to replace traditional paper forms and manual data entry with an intuitive digital system for various athletic programs.
The company was co-founded by Chris Knutson and Todd Larson in 2016. The initial insight for TeamGenius stemmed from Larson’s personal experience coaching, where he identified a significant need for a more effective and less cumbersome method for evaluating athletes. This led to the creation of an application to address the inefficiencies inherent in manual player assessment.
TeamGenius serves youth and amateur sports organizations, including directors, administrators, and coaches seeking to enhance their evaluation workflows. Its vision is to empower these groups with robust, data-backed insights to make informed decisions, improve player development, and foster stronger communication within their programs. The company strives to modernize sports management, allowing organizations to focus more on athlete growth.
TeamGenius has raised $1.0M across 1 funding round.
TeamGenius has raised $1.0M in total across 1 funding round.
TeamGenius is a technology company that builds player evaluation software for youth sports organizations, simplifying tryouts, camps, and athlete development.[1][2][3][5] The platform serves coaches, clubs, and directors in sports like soccer, hockey, volleyball, baseball, basketball, and lacrosse, addressing inefficiencies in manual evaluations, data entry, and feedback by enabling quick scoring, historical tracking, and better decision-making to boost participation and program professionalism.[1][2][5] Founded in 2015 and headquartered in Minnesota, it has raised under $5 million in funding and remains privately held with a small team of fewer than 25 employees.[2][3]
TeamGenius was founded in 2015 by Chris Knutson and Todd Larson, former youth athletes and coaches in sports including soccer, hockey, baseball, softball, football, track, ultimate frisbee, and basketball.[1][3] The idea emerged from their personal experiences, recognizing youth sports' role in building life skills and active lifestyles, but spotting pain points in team formation, efficiency, and positive development for players, coaches, and referees.[1] Led by Co-founder and CTO Todd Larson from its Wyoming, Minnesota headquarters, the company quickly focused on software to drive higher participation rates through streamlined operations, achieving early traction as the highest-rated evaluation app among club executives.[1][5]
TeamGenius rides the trend of digitizing youth sports management amid declining participation rates and rising demands for data-informed coaching in a $19 billion U.S. youth sports market.[1] Its timing aligns with post-pandemic recovery in club sports, where efficiency tools help organizations retain athletes, professionalize operations, and counter challenges like coach shortages.[1][5] Market forces like mobile-first adoption and SaaS growth favor it, as clubs seek affordable platforms (under $5M revenue model) to fuel membership and development without heavy IT overhead.[2][5] By standardizing evaluations, it influences the ecosystem positively, promoting inclusive, skill-focused programs that sustain community sports long-term.[1]
TeamGenius is poised for expansion by deepening integrations with registration and CRM tools, targeting international youth sports markets, and adding AI-driven analytics for personalized training plans. Rising parental investment in structured athletics and tech-savvy Gen Alpha athletes will shape its path, potentially accelerating growth beyond its current modest funding. Its influence may evolve from niche tryout app to full player lifecycle platform, solidifying its role in building stronger youth sports ecosystems—just as its founders envisioned from their playing days.[1][5]
TeamGenius has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $1M Seed | Great North Ventures | Atomic, BoxGroup, Brainchild, Bread And Butter Ventures, Brewer Lane Ventures, Company Ventures, FirstMark Capital, Flyover Capital, Forum Ventures, Founders Fund, F Prime Capital, High Alpha, LAUNCHub Ventures, Promus Ventures, SOSV, Techstars, Vista Equity Partners, Allison Barr Allen, BOB Pasker, Daniel Rothman, Daren Cotter, Steve Martocci, Todd Ruppert, Groove Capital, Math Venture Partners | Announced |
TeamGenius has raised $1.0M in total across 1 funding round.
TeamGenius's investors include Great North Ventures, Atomic, BoxGroup, Brainchild, Bread and Butter Ventures, Brewer Lane Ventures, Company Ventures, FirstMark Capital, Flyover Capital, Forum Ventures, Founders Fund, F-Prime Capital Partners.
