Team Novo Nordisk

Team Novo Nordisk operates as the world's inaugural all-diabetes professional cycling team, competing globally to demonstrate the capabilities of athletes living with type 1 diabetes. The organization leverages elite athletic performance as a platform to challenge misconceptions and foster a broader understanding of life with the condition. Its core approach combines competitive sport with a public health mission, using visibility in the professional peloton to deliver its message.

The team was founded in 2005 by Phil Southerland and Joe Eldridge, initially named Team Type 1, stemming from their personal experiences as athletes managing type 1 diabetes. Their founding insight was the powerful impact a team of diabetic athletes could have in inspiring others and proving that the condition does not preclude high-level achievement in sports. This personal connection drove the establishment of a unique sporting entity with a dual purpose.

Team Novo Nordisk targets a broad audience including individuals living with diabetes, their families, and healthcare professionals, aiming to inspire and educate them. The team’s long-term vision is to empower everyone affected by diabetes to pursue their dreams without limitation. They envision a future where individuals with diabetes are not defined by their condition, but by their aspirations and accomplishments.