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Taylor & Hart specializes in designing and crafting bespoke engagement rings and fine jewelry, providing a fully personalized creation process. The company enables customers to specify unique pieces using ethically sourced diamonds and gemstones, combining traditional craftsmanship with a modern, customer-centric approach for distinct, high-quality items.
Founded in 2013 by Nikolay Piriankov, Taylor & Hart emerged from the observation that individuals sought more personalized options for significant jewelry purchases, particularly engagement rings. Piriankov established the brand to meet this demand for custom designs and individual expression within the luxury jewelry market.
Taylor & Hart serves clients desiring highly personalized and meaningful jewelry for life's milestones. Its vision is to redefine the fine jewelry experience by making bespoke design accessible and memorable, empowering customers to create cherished heirlooms that authentically embody their unique stories and preferences.
Taylor & Hart has raised $9.7M across 4 funding rounds.
Taylor & Hart has raised $9.7M in total across 4 funding rounds.
Taylor & Hart has raised $9.7M across 4 funding rounds. Most recently, it raised $4.4M Debt in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 13, 2023 | $4.4M Debt Financing | — | Active Partners, Seedrs, Virgin Money | Announced |
| Aug 1, 2019 | $4M Series A | Active Partners | LAUNCHub Ventures | Announced |
| Oct 1, 2018 | $1M Seed | LAUNCHub Ventures | The Garage Soho | Announced |
| Jul 1, 2015 | $310K Seed | — | LAUNCHub Ventures | Announced |
Taylor & Hart has raised $9.7M in total across 4 funding rounds.
Taylor & Hart's investors include Active Partners, Seedrs, Virgin Money, LAUNCHub Ventures, The Garage Soho.
Taylor & Hart is not a technology company but an award-winning jewelry startup specializing in custom-designed engagement and wedding rings using ethically sourced diamonds and gemstones. Founded in 2013-2014, it serves couples seeking personalized, bespoke jewelry, solving the industry's opaque, complex, and conservative custom ring design process by offering a seamless, multi-channel experience with virtual and in-person consultations.[1][2][3][4][5] The company integrates blockchain for diamond provenance tracking—claiming to be the first UK jeweler to do so—ensuring transparency and sustainability, while hand-finishing rings in London with GIA-certified experts.[1][3][4][5] It raised €4M in funding from Active Partners, Virgin Money, and Seedrs to scale blockchain tech and personalized rings globally, achieving 43% YoY revenue growth post-COVID via 190% e-commerce surge.[1][2][3]
Taylor & Hart emerged from a personal anecdote: a friend named Piers wanted a unique engagement ring for his girlfriend Jenny, revealing the cumbersome traditional process of custom jewelry design.[1][3][4] Bulgarian founder Nikolay Piriankov (CEO) and co-founder Shane Hunt launched the company in 2013 (per funding announcement) or 2014 (per investor profiles), aiming to disrupt the engagement ring market by making bespoke jewelry accessible and reflective of individual love stories.[1][2][3][4] Early traction came from simplifying design steps, blending technology with artisanal craft, and expanding from the UK to showrooms in London and New York City, with virtual options enduring post-COVID.[3][4][5]
Taylor & Hart rides the blockchain-for-provenance trend in luxury goods, applying it to diamonds amid rising consumer scrutiny on ethics and sustainability in supply chains.[1][3] Timing aligns with post-COVID e-commerce acceleration (190% touchless sales boost) and demand for personalized, transparent luxury, democratizing bespoke jewelry in an opaque $80B+ global market.[1][3] It influences the ecosystem by pioneering tech-jewelry fusion—e.g., blockchain tracking—encouraging competitors toward transparency, while expanding US presence (NYC showroom) taps millennial/gen-Z preferences for customizable, story-driven purchases.[4][5]
Taylor & Hart is poised to scale as a global leader in personalized ethical jewelry, leveraging its €4M raise for blockchain enhancements and international growth (e.g., more US/EU showrooms).[1][2] Trends like Web3 provenance, AI-driven customization, and sustainable luxury will propel it, potentially expanding beyond rings to full milestone jewelry lines.[1][5][6] Its influence may evolve by setting standards for tech transparency in fashion, turning a niche disruptor into a category leader—proving jewelry can be as innovative as the love stories it captures.
