Taykey has raised $32.0M in total across 4 funding rounds.
Taykey's investors include Accel, BoxGroup, Glasswing Ventures, Hannah Grey, Lerer Hippeau, S Capital VC, StageOne Ventures, Team8, Bob Pasker, Yuval Shahar.
Taykey is a real-time audience data company that analyzes hundreds of millions to billions of data points daily from conversations to identify trending topics, interests, and shifts among target audiences.[1][2][4] It provides brands with intelligence on relevant brands, people, products, and events, enabling automatic alignment of digital advertising in real time to solve the challenge of timely, relevant ad targeting.[1][2] Serving marketers and advertisers, Taykey's solutions focus on data-driven marketing strategies and technology-enabled advertising, with $32M in total funding across 4 rounds, the latest at $15M, before its acquisition by Innovid.[2]
Taykey was founded by Amit, a programmer since age 10 with experience in Israeli startups, elite military R&D in the Israeli Defense Ministry, and prior ventures like bWitty and award-winning I WittySearch.[1] Key early leaders included Shai, VP of Engineering with 20+ years in complex systems, prior roles at Rumble, Netformx, and Microsoft Israel; Rinat, with HR expertise in behavioral science and business management; and Carmit, with 14 years in finance including MediaMind's IPO and M&A.[1] The company emerged from expertise in trend discovery and real-time data, gaining traction through VC backing from Innovation Endeavors, MSR Capital, SoftBank Capital, Sequoia Capital, Marker LLC, and Tenaya Capital, culminating in its acquisition by Innovid.[2]
Taykey rides the wave of real-time data intelligence in digital advertising, where explosive growth in online conversations demands instant audience understanding amid fragmented media landscapes.[1][2] Its timing aligned with the rise of programmatic advertising and big data in the 2010s, empowering brands to capitalize on fleeting trends like viral events or shifting consumer sentiments—market forces amplified by social media proliferation and ad tech consolidation.[2] By enabling precise, timely targeting, Taykey influenced the ecosystem toward more agile, audience-centric marketing, paving the way for acquisitions like Innovid's, which integrates such tech into scalable video ad platforms.[2]
Post-acquisition by Innovid, Taykey's tech likely enhances Innovid's video advertising with deeper real-time audience insights, positioning it for growth in connected TV and omnichannel campaigns.[2] Trends like AI-driven personalization and privacy-first data (e.g., post-cookie era) will shape its evolution, potentially expanding to predictive trend planning.[1][5] Its influence may grow through Innovid's scale, redefining how brands act on live audience signals—echoing its core mission to discover and align with what matters right now.[1][2][4]
Taykey has raised $32.0M across 4 funding rounds. Most recently, it raised $15.0M Series D in January 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2015 | $15.0M Series D | Accel, BoxGroup, Glasswing Ventures, Hannah Grey, Lerer Hippeau, S Capital VC, StageOne Ventures, Team8, Bob Pasker, Yuval Shahar | |
| Jun 1, 2013 | $6.0M Series C | Accel, BoxGroup, Glasswing Ventures, Hannah Grey, Lerer Hippeau, S Capital VC, StageOne Ventures, Team8, Bob Pasker, Yuval Shahar | |
| Apr 1, 2011 | $9.0M Series B | Accel, BoxGroup, Glasswing Ventures, Hannah Grey, Lerer Hippeau, S Capital VC, StageOne Ventures, Team8, Bob Pasker, Yuval Shahar | |
| May 1, 2010 | $2.0M Series A | Accel, S Capital VC, StageOne Ventures |
