Tastemade is a technology company.
Tastemade has raised $115.0M across 5 funding rounds.
Tastemade has raised $115.0M in total across 5 funding rounds.
Tastemade has raised $115.0M in total across 5 funding rounds.
Tastemade's investors include 645 Ventures, 7GC & Co, Afore Capital, Andreessen Horowitz, Banana Capital, BoxGroup, Chaac Ventures, Craft Ventures, Gaingels, Infinite Niches, Pareto Holdings, Pelion Venture Partners.
Tastemade is a modern media company specializing in food, travel, and home & design content, delivering award-winning video programming across digital, mobile, streaming OTT, and linear TV platforms to a global audience of over 300 million monthly viewers.[2][4][6][7] It serves lifestyle enthusiasts by offering short-form social videos, long-form series, streaming channels like Tastemade+, a recipe app with 12,000+ recipes, meal planning, and e-commerce for kitchen products, solving the need for engaging, accessible inspiration that turns viewers into "doers" in cooking, travel, and home improvement.[1][2][5][7] Founded in 2012 and acquired by Wonder Group—a food delivery and meal kit company—for $90 million in March 2025, Tastemade has raised $115.35M total and now integrates content creation with Wonder's restaurant brands, enabling seamless paths from viewing to delivery orders while expanding ad opportunities.[1][2][5]
Tastemade was founded in 2012 in Santa Monica, California, by Larry Fitzgibbon, Steven Kydd, and Joe Perez, who recognized the shift toward mobile and social video consumption for lifestyle content.[2][7] Starting with short cooking videos on platforms like Facebook and Instagram, it quickly gained traction: by 2015, Apple added its channel to Apple TV, Fast Company named it one of the World's Top 10 Most Innovative Companies, and it launched on Snapchat Discover, earning Webby nominations.[2] Pivotal moments included debuting Tastemade Travel streaming channel in 2016 on platforms like Samsung TV Plus, expanding to OTT with Amagi's cloud playout for 15+ distributors, and launching Tastemade+ subscription and Tastemade Cooking app in November 2024.[2][3] The March 2025 acquisition by Wonder marked its evolution into a content arm for a "super app for mealtime," blending media with commerce and delivery.[1][2][5]
Tastemade rides the explosion of FAST (Free Ad-Supported Streaming TV) and connected TV adoption, capitalizing on cord-cutting trends where audiences favor short-form, mobile-first lifestyle content over traditional TV—over half its views occur on mobiles and CTVs.[2][3][7] Timing aligns with post-pandemic demand for "real-life storytelling" in food, travel, and home, amplified by social algorithms and OTT growth, positioning it as an early FAST adopter with broadcast-grade experiences via cloud tech.[3] In the ecosystem, its Wonder integration influences food tech by bridging content, e-commerce, and delivery—exemplified by potential shows around Wonder's 90+ locations and chefs—creating a media-delivery flywheel that boosts discovery for meal kits and apps like Grubhub, while offering brands cross-vertical ads in a fragmented market.[5]
Tastemade's acquisition supercharges its trajectory, evolving from standalone media to a content engine for Wonder's mealtime empire, with new shows tying videos directly to deliveries and expanded advertising. Upcoming trends like AI recipe personalization, global FAST proliferation, and super-app consolidation will shape it, potentially growing its 160M social followers and 13M streamers via app enhancements and international channels.[2][5] Its influence may expand as a model for media-foodtech convergence, turning passive viewers into loyal customers—reinforcing its core mission to inspire everyday action in a streaming-dominated world.[7]
Tastemade has raised $115.0M across 5 funding rounds. Most recently, it raised $35.0M Series E in October 2018.